Requirements for successful manipulation
According to psychology author George K. Simon, successful psychological manipulation primarily involves the manipulator:
1. concealing aggressive intentions and behaviors.
2. knowing the psychological vulnerabilities of the victim to determine what tactics are likely to be the most effective.
3. having a sufficient level of ruthlessness to have no qualms about causing harm to the victim if necessary.
Consequently, the manipulation is likely to be accomplished through covert aggressive (relational aggressive or passive aggressive) means., Wikipedia, http://en.wikipedia.org/wiki/Psychological_manipulation 
In other words, the perfect ad ...view middle of the document...
On the brown bottles are what looks like hand written words; Good times with friends, 12 air guitars, just waiting for a new idea, an EPIC spontaneous snowball fight, cafeteria tray sled races, kitchy, hipsterish words and phrases. They are telling you, “Drink Odell’s unbottled, its cool and trendy, you will be cool and trendy and hang out with others just like you.” You will be spontaneous, do fun things, go fun places, but still be smart enough to “just wait for a new idea.” It is a tricky strategy because “hipsters” find you, you don’t find them. That is their whole point, they make the discoveries, they are the harbinger of what’s cool, quirky and ironic. Target them and they could make you uncool. In a way Odell’s has a pathetic need for affiliation that they think the “hipsters” can fufill. Advertising is definetly a symbiotic relationship and usually consentual. The fact is, we need stuff. We have to eat, have shelter, shoes, etc. If any of those needs are unmet we could very easily die. We need to know what is out there and we do, through advertising.
But, we don’t need the massive amounts of stuff that is being sold. In an ever increasingly isolating world we do need to feel a sense of affiliation with something or someone. Humans are social animals, the need to be with others has protected us, nurtured us and helped us develop as a species. It is that development that has lend to our alienation. Modern technology has taken away the teller, the butcher, the co-worker in the next cubicle, modern life has made it entirely possible to live and work without ever having any human contact at all. I am not...