Nepal Brand Management Essay

1116 words - 4 pages

`ASSIGNMENTWhat all is that companies can do to make the goods more attractive to customers and retain loyal customers?Nepal Intro-Nepal, officially the Federal Democratic Republic of Nepal, is a landlocked sovereign state located in South Asia. With an area of 147,181 square kilometers (56,827 sq mi) and a population of approximately 27 million (and nearly 2 million absentee workers living abroad), Nepal is the world's 93rd largest country by land mass and the 41st most populous country. It is located in the Himalayas and bordered to the north by the People's Republic of China, and to the south, east, and west by the Republic of India. Specifically, the Indian states of Uttarakhand, Uttar Pradesh, Bihar, West Bengal, and Sikkim border Nepal, while across the Himalayas lies the Tibetan Autonomous Region. Nepal is separated from Bangladesh by the narrow Indian Siliguri corridor. Kathmandu is the nation's capital and largest metropolis.Culture of Nepal-Nepal is in some ways similar to India. It has a various type of cultures and social class. The culture of Nepal is rich and unique. The cultural heritage of Nepal has evolved over the centuries. This multi-dimensional heritage encompasses the diversities of Nepal's ethnic, tribal, and social groups, and it manifests in music and dance; art and craft; folklore and folktales; languages and literature; philosophy and religion; festivals and celebration; foods and drinks.Customs and traditions differ from one part of Nepal to another. A conglomeration lies in Kathmandu where cultures are blending to form a national identity. Kathmandu Valley has served as the country's cultural metropolis since the unification of Nepal in the 18th Century.This is where the majority of the survey and study was conducted which is referred in the case, to get a perfect blend of people to resemble the people of Nepal.The research conducted studies the impact of sale promotion offers on the consumers and their likeliness of repurchase intentions after the sales promotion activities is over.The research included an exploratory study and a survey to find out the impact of the sales promotion activity on 3 dimensions:QualityPriceFunConclusion-Price promotion do not have impact on repurchase of the product, in fact price promotions brings out a doubt in the minds of the customers about the quality of the product.Non-price based promotions restores confidence in the mind of the loyal customers and contributes to only 15% of non-loyal customers to consider switching their brand preferences.Non- price promotions therefore, seem to be a viable option for the companies to promote themselves in Nepal. The companies can also distinguish its product offering through quality of service, extensive distribution, customer focus, or any sustainable competitive advantage other than price.As indicated in the study, sales promotion does not help increase market share of the product, it is important for marketers to indulge in activities during...

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