This website uses cookies to ensure you have the best experience. Learn more

Nestlé Company Essay

1848 words - 7 pages

Nestle Cp.

Since Henri Nestlé developed the first milk food for infants in 1867, and saved the life of a neighbor’s child, the Nestlé Company has aimed to build a business as the world's leading nutrition, health and wellness company based on sound human values and principles.
Nestlé (IPA: /[nɛsle]/) is a multinational packaged food company founded and headquartered in Vevey, Switzerland, and listed on the SWX Swiss Exchange with a turnover of over 87 billion Swiss francs. It originated in a 1905 merger of the Anglo-Swiss Milk Company for milk products established in 1866 by the Page Brothers in Cham, Switzerland, and the Farine Lactée Henri Nestlé Company set up in 1866 by Henri Nestlé to provide an infant food product. The two world wars both affected growth: during the first, dried milk was widely used but the second war caused profits to drop by around 70%. However, sales of the instant coffee Nescafé were boosted by the US military. After the wars, growth was stimulated by acquisitions expanding its range and taking control of several well known brands, so they now include Maggi, Thomy and Nescafé, that are known globally.[2] The company updated its corporate branding in the 1970s.



Nestlé headquarters in Vevey
The company dates to 1867, when two separate Swiss enterprises were founded that would later form the core of Nestlé. In August of that year, Charles A. and George Page, brothers from Lee County, IL in the United States, established the Anglo-Swiss Condensed Milk Company in Cham. In September, in Vevey, Henri Nestlé developed a milk-based baby food and soon began marketing it. In the succeeding decades both enterprises aggressively expanded their businesses throughout Europe and the United States. (Henri Nestlé retired in 1875, but the company, under new ownership, retained his name as Farine Lactée Henri Nestlé.) In 1877 Anglo-Swiss added milk-based baby foods to its products, and in the following year the Nestlé company added condensed milk, so that the firms became direct and fierce rivals.

Henri Nestlé
In 1905, however, the companies merged to become the Nestlé and Anglo-Swiss Condensed Milk Company, retaining that name until 1947, when the name Nestlé Alimentana SA was taken as a result of the acquisition of Fabrique de Produits Maggi SA (founded 1884) and its holding company, Alimentana SA of Kempttal, Switzerland. Maggi was a major manufacturer of soup mixes and related foodstuffs. The company’s current name was adopted in 1977. By the early 1900s, the company was operating factories in the United States, United Kingdom, Germany and Spain. World War I created new demand for dairy products in the form of government contracts, by the end of the war, Nestlé's production more than doubled.
After the war, government contracts dried up and consumers switched back to fresh milk. However, Nestlé's management responded quickly, streamlining operations and reducing debt. The 1920s saw Nestlé's first...

Find Another Essay On Nestlé Company

Recruting Human Resources Essay

979 words - 4 pages Nestlé posts job offers to work in one of the departments of the company almost every day. Most of the jobs posted are to be taken in its headquarters in Switzerland. Offered, there is a wide range of positions a person can pick from. However, every contender getting a position in the firm must be qualified and meet certain requirements in order to through a selection procedure. The company places the highest value on unique perspectives from

What are the Reasons for Nestles Success

1369 words - 5 pages emerging markets. Nestle enters emerging markets in both developed and developing markets before its competitors in order to develop its stronghold in them. The company is highly responsive and responds to the both population and potential economic growth in emerging markets. Another strategy of Nestlé has been the acquisition and mergers in which it was highly involved during the 20th century. It acquired Maggi in 1947, entered into an agreement

Cadbury Main Influences and Competitors

1158 words - 5 pages and its competitors own Mars UK is one of the world's major providers of delicious high quality snacks and confectionery NESTLÉ UK LTD Nestlé UK is an important component of this international company. The story started in 1868, when Henri Nestlé set up a sales office in London. In 1901, Nestlé opened its first UK factory, and in 1905 merged with the Anglo-Swiss Condensed Milk Company. Over the years Nestlé has acquired

Nestlé and Mars, Inc. Innovate for Shared Value Embedding a Social Mission

2544 words - 11 pages the leadership of the company comes and goes (as cited in Kuratko et al, 2011). However this condition is both acceptable for Nestlé and Mars, Inc. regard to their organizational structures. Peter Brabeck, CEO of Nestlé denotes in an interview, “ I think one of the main jobs of the leader is to determine what aspects of the company you want to keep. You have to be clear about why the company has been successful in the past, and how you are going

Strengths and Weaknesses of Nestle and Hershey in a Weak Japanese Financial Market

986 words - 4 pages to be successful in this market. A SWOT analysis will be a useful tool in gathering this information. (SEE EXAMPLE 1 & 2) Strengths, Weakness, Opportunities, and Threat Analysis Both companies have several strong strengths that are relevant and useful to build on in the Japanese market; however, each company has one that gives them a slight edge over their competitors who are trying to get into the market. Nestlé thought had the fortitude to

Which segments of the market are these products/campaigns aimed at? - Assignment

865 words - 4 pages relationships even stronger. Nestlé is the world’s largest food and Beverage Company having more than 2000 brands ranging from global icons to local favourites in 191 countries around the world with purpose of enhancing quality of life and contributing to a healthier future as they have a slogan saying “Good Food, Good Life”. Nestlé products focus on every age of human being including pets and products those are used in daily life in different

Communications Management in GLOBe Small Systems Solutions Project

1050 words - 4 pages At the turn of the 21st century, Nestlé has embarked on a Global Business Excellence (GLOBe) project. It aimed to unify the business practices with the support of technology. One of its key trusts was to adopt best practices in all key facets of the businesses. Such was with the support of an application system - SAP. The application system was implemented through a big bang approach in every country in the three regions of Nestlé, namely

Wicked Problem Essay

844 words - 4 pages . [Accessed 07 March 14]. Nestlé . 2012. Nestlé joins call to accelerate food security at G20 summit. [ONLINE] Available at: [Accessed 08 March 14]. Rittel and Webber, H.W.J.R and M.M.W, (1973). Dilemmas in a General Theory of Planning. In Elsevier Scientific Publishing Company. Amsterdam, 1973. Scotland: Spectrum Books. 162, 165. van Latesteijn and Rabbinge, H.C.vL and R.R, (2012

Chief Financial Officers and Strategic Planning

2356 words - 10 pages strategic plans work or not. The world’s number one food company, Nestlé, is a company where strategy is very important to make sure that the company not only maintains its current status but also aim for long-term goals for the company with regards to innovation and expansion and also adapt to the ever-changing needs of its consumers. From a company whose origins dates back to 1866 in Switzerland, Nestlé is now a global company which has more than

Determining Kellogg’s Corn Flakes' Elasticity of Demand

758 words - 3 pages that there are a few sellers who are alsoselling the similar type of corn flakes in the market like what Kellogg’s company produces such as Nestlé, Tesco and Asda. The action of NestléCompany, Tesco Hypermarket and Asda Storeson producing andsellingproducts related to corn flakes has definitelynarrowed the market share of Kellogg’s company in retailing corn flakes. However, many buyers of Kellogg’s corn flakes do not see own label brands, such

Food Industry: Nestle CSR Strategy Essay

1187 words - 5 pages causes infants to get sick. Recently, Nestle is one of the major targets of the global movement against water industry. Again, Nestlé’s labors relation’s practice in poor countries has been target for international union movement. Not many companies are successful but they are still operating their company to improve their CSR strategy to become successful company later. Nestle uses CSR strategy as a resource within environment to advocate the

Similar Essays

Nestlé Company Essay

2016 words - 9 pages ., “Board of Directors” section). The next level of an organisational structure is formed by the Executive Board, responsible for daily management of the organisation. The Board comprises 13 Board Members who regulate and guide various sectors of the global business. Paul Bulcke is current Chief Executive Officer, responsible for the overall performance of the company. (About us, n.d., “Management” section, para 2.) The most of Nestlé beverage

Nestle's Changes For Success Essay

602 words - 2 pages Overview Nestlé is a multibillion dollar company that sells everything from chocolate to cosmetics. Over the years Nestlé has been through major changes to expand the growth of the company and to succeed as a business. These changes vary from expanding into eighty countries as well as acquiring other companies. Discussion Questions Question 1 Nestlé has undergone many changes since the beginning. These changes include both first order and

Swot And Marketing Of Nestlé Essay

1749 words - 7 pages upcoming opportunities it can obtain (SWOT Analysis, n.d., Investopedia, para 1) Nestlé’s most recent SWOT Analysis for the year 2013 provide couple of issues in each box. Another data provided shows the analysis for specific countries and its strenghts, weaknesses, opportunities, and threats. Strengths are very important for the company to build on. They show what the company is best in doing, its achievements. Nestlé being one of the biggest and

Description Of Nestlé (Thai) School Channel In Ice Cream Business Unit And Current Crm Complication

1680 words - 7 pages research of this report will derive from an in-depth and recorded interview with Ms Thitikarn Suwansukhum, a trade marketing promotion executive of school channel in Nestlé (Thailand) company, ice-cream business unit. I will combine the interview with an analysis based on a theoretical method from CRM textbooks, as well as many academic journal articles related to Business-to-Business CRM and online website articles. 2c. Literature Review i. The