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Netflix Caso Essay

1938 words - 8 pages

Gestión Estratégica 1er Trimestre 2014 / Campus SantiagoCASO N°1Análisis Estratégico de NetflixAutores: Profesor:J. Hernán Arce Jaime Rubín De Celisjarce@ug.uchile.clIngeniería ComercialPatricio Panellapatriciopanellaa@gmail.comIngeniería ComercialWilliams Rojaswilliamsrv22@yahoo.comIngeniería Civil IndustrialRoberto Sanhuezar.sanhueza.tri@gmail.comIngeniería Civil IndustrialDaniela Castrodcastroarens@gmail.comIngeniería Civil IndustrialINDICE DE CONTENIDOS.INDICE 21.- INTRODUCCION 32.- ANALISIS DEL MACROENTORNO 43.- ANALISIS DEL MICROENTORNO 74.- RECOMENDACIONES 105.- BIBLIOGRAFIA 111.- INTRODUCCIÓNPara el desarrollo de la tarea se eligió la industria del cemento en Chile, debido a su similar comportamiento frente a los ciclos económicos de un país, lo que la hace muy atractiva en periodos de crecimientos económicos, representados por el aumento en la construcción de obras públicas, industriales y habitacionales, y no tanto en los periodos bajos de crecimiento donde la tendencia a la baja se ve fuertemente afectada. Es importante destacar que en Chile esta industria tiene un carácter oligopólico, ya que son sólo tres las empresas que en su conjunto poseen un 99% de la participación del mercado, a su haber Polpaico, Bio-Bío y Melón.De forma de exponer claramente las características de la industria cementera se realizarán los análisis tanto del Macro-entorno como del Micro-entorno, basándose en los métodos PEST y de PORTER, respectivamente.2.- ANÁLISIS DEL MACROENTORNOLa industria del cemento no sólo interactúa con factores internos, ya que existen factores políticos, económicos, sociales, tecnológicos y ambientales que tienen un grado de influencia sobre ésta:Factores Económicos:Ciclo económico: esta industria opera directamente relacionada al ciclo económico del país, lo cual quiere decir que en momentos de crecimiento económico la rentabilidad de la industria se ve incrementada y en caso de una contracción económica su rentabilidad agregada se ve afectada.En este contexto las perspectivas de corto y mediano plazo hablan de una desaceleración de la economía local, principalmente derivada de factores externos que tienen efecto directo sobre ésta: desaceleración de economía china y su consecuente impacto en el precio de nuestro principal producto de importación (cobre) y retiro del estímulo monetario en economía norteamericana, estos últimos puntos se han traducido en deterioro de términos de intercambio y debilitamiento en la inversión y consumo local (BANCO CENTRAL, 2014).Inflación: Durante el último periodo la inflación en Chile se ha mantenido en...

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