Net Flix Versus Blockbuster Online Vs Brick And Mortar

1969 words - 8 pages

Today businesses have risen to the challenge of technology. Not only have they succeeded but they are facing new challenges daily. Companies such as Netflix and Blockbuster Video have reached new heights in obtaining a strong customer base. Blockbuster started as the typical brick and mortar store. Brick and mortar means that a customer drives to a building housing various products Blockbuster rents mainly movies on DVD’s, CD’s, and the occasional VCR tape. Netflix on the other hand is a new business in a booming market that is called click and click. Click and click means there is no store front for the shopper to drive to the customer simply uses the Internet and navigates to the Netflix website and rents as many movies they want to for a set monthly fee. Blockbuster on the other hand charges per movie or game rented.
NetflixNetflix is the world's largest online movie rental service, providing more than 8.8 million subscribers access to more than 90,000 DVD titles plus a growing library of more than 6,000 choices that can be watched instantly on their PCs. Netflix also has hubs in more than 100 hubs around the country ensuring the customers orders are received within one day of placing the order. The Netflix website offers a series of tabs and drop down buttons for navigation of its website. When first logging onto the site one can be taken immediately to the new released videos as well as able to choose from genre or one can choose to look at the titles for television series. Netflix lets it be known that they have 90 thousand titles on DVD and over 200 different genres. The site is easy to navigate and search though whether you’re the customer just browsing all titles or the determined shopper wishing to get to the DVD you want immediately by typing in the search bar. The downside of the search bar is that more titles do show up than what one was seeking. An example of this is doing a search for Air Force One, according to the results list there were 8660 results for Air Force One each page had 10 titles listed that contained one, two or all three words in my research title. This could be a ploy, an attempt to get me to purchase more DVD’s or an aid for the customer that does not know the full title of the movie. When the mouse rest on the image of the video a small description of the video pops up which is a good feature to have when just browsing and one doesn’t know about a particular movie this description and the actors starring in the movie this is a great addition to the site.
BlockbusterBlockbuster is the world's largest retailer of rentable videos, DVDs and video games. The company operates some 8,500 stores worldwide (including Franchise operations) in 28 different countries, handling over one million transactions per day. Originally established in 1985, Blockbuster is one of the world's largest entertainment companies. The business operations are divided into 2 regions North America (USA and Canada) based in Dallas, and...

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