This website uses cookies to ensure you have the best experience. Learn more

Network System A Through Research On A Product Bus 341 Assignment

3596 words - 15 pages

2
Network System:
Executive Summary
This analysis document will develop and present a set of recommendations for marketing strategy improvements for Netlink Computer Incorporated, commonly known as NCIX, a retailer and online seller of computers and electronics. Analysis contained in this document will be focused on five areas which are key to NCIX’s overall marketing strategy.
After a brief introduction regarding the report’s subject and structure, the “Research and Analysis” section of the document begins. The first sub-section is “Market Research and Target Customers”, evaluating NCIX’s current market targeting efforts. The next sub-section is “Product and Service Offerings”, which gives an overview of NCIX’s products and branding efforts. “Pricing Plans” is the next sub-section, detailing the company’s options for pricing strategies. This is followed by “Social Media”, which gives an overview of NCIX’s social media initiatives. Finally, “Plans for Promotion” identifies strengths and weaknesses in the company’s promotion mix.
The semi-final section of the report is “Discussion and Recommendations”, which provides a set of recommendations via discussion of findings from the earlier analytical section of the report. This is followed by a brief conclusion, which summarizes the report’s findings and overall recommendations. The conclusion of this report is to capitalize on niche markets and community engagement in the five analytical areas mentioned.
Contents
Executive Summary 1
Introduction 4
Research and Analysis 5
Market Research and Target Customers 5
Product and Service Offerings 6
Pricing Plans 8
Social Media 8
Plans for Promotion 10
Discussion and Recommendations 11
Conclusion 13
References 14
Appendix A - “Marketing Class Interview” with Sam Li 16
Appendix B - Youtube Stats Summary/User Statistics for NCIXCOM 19
Introduction
This report will analyze the current marketing strategy of Netlink Computer Incorporated, generating a set of recommendations for future improvements and development in key strategic areas. Netlink Computer Incorporated is a national computer and electronics retailer based in Richmond, British Columbia, that operates under the name NCIX via retail and online distribution channels.
Five key areas were identified in our analysis as important for capturing the key elements of NCIX’s marketing strategy: Market Research and Target Customers, Product and Service Offerings, Pricing Plans, Social Media, and Plans for Promotion. In the Research and Analysis section of this report, these five areas will be individually expounded upon in detail. A cohesive discussion follows, containing recommendations from the five areas of analysis will be presented in the Discussion and Recommendations section. Finally, the recommendations and overall conclusions of the report shall be summarized in the Conclusions section.
Research and Analysis
Market Research and Target Customers
NCIX identified three primary markets for their business: the...

Find Another Essay On Network System- A through research on a product - Bus 341 - Assignment

Disaster Mitigation System based on Social Network as a tool for community self-relief

1171 words - 5 pages create a new rule. and the system will perform the comparative of this rule with the characteristics of each user.Adding a weight to each user, being the highest the best match to became a helper in an specific emergency. F. Alert System As we can see on figure 4 the flowchart of this systems function starts with the submission of an alert that can be set by government instance or by the users inside the Social Network, however one important think

Market research of the market potential of a chosen product, concentrating mainly on the primary research and developing a research methodology

2606 words - 10 pages activities can be made more effective" (Malhotra and Birks (2003: p6)).This assignment looks into the research of the market potential of a chosen product, concentrating mainly on the primary research and developing a research methodology. The research will be conducted for the company Sony Ericsson; the product is a brand line extension for the mobile phone market that is to be integrated into the gaming market. This product will offer the consumer the

A bus story

660 words - 3 pages Tzu-Wen Chin Instructor: Jane R. Zunkle WR115 4/13/99 A Bus Story During the entire three years in high school, the bus always was my main transportation. I needed to take it to school and take it home. If you wanted to count how many times I took the bus, it would definitely be plenty. Therefore, I had many different experiences on the bus. As you know, high schoolbus always has many interesting events that rake place. Among those special

Observing a City Bus

1478 words - 6 pages Background: Being a city bus, there seems to be about 50 or so seats, though some people prefer to stand if they are getting off rather quickly (about two or three stops). The space is more on the small side, but was not crowded at this moment and time due to the rain outside, which discourages people to take the bus. The most common objects are headphones, bus books, and smart phones with the passengers. The younger the rider, the more likely

The Bus: More than just a bus?

1056 words - 4 pages attention” (Ritterhouse 492). The author then comes to the conclusion that, “to her mind, it was only whites' fear of standing alone against convention that kept them silent against the inner pressure of their democratic principles” (491-492). Just as all African Americans, many whites also wanted change, but not sure on how to act on it and this dream a reality. The bus boycott only served as a catapult that launched the segregated south into

Memorial’s Healthcare System, through a strategic plan - Essay

4969 words - 20 pages Organizational Behavior Human Resources in Healthcare HCM 502 Colorado State University Introduction This paper will examine Memorial’s Healthcare System, through a strategic plan that will have two major areas of change. The first will be a strategic plan in organizational development and the second section will be within the human resources section. The need for these changes have been brought about by a several factors. There has been a

A Network Topology

682 words - 3 pages connection in which all endpoints have a common transmission which will have only two endpoints. This is also known as the Backbone or Trunk. All data that is transferred on the network goes through the common transmission and in which all nodes have access to this data simultaneously. Distributed bus is a network connection that has more than two endpoints on a common transmission which all nodes are sharing. The additional endpoints are created

A Wireless Sensor Network

2321 words - 10 pages network performance. WinMS uses a pro-active technique to instruct nodes to send data less frequently to conserve energy.LEACH(Low energy adaptive clustering hierarchy)[16]focus on the balanced energy consumption mechanism and they believe that recovery through neighbouring cluster head is better than a gateway node. network is restructured or reconfigured. When the fault in the network is detected and diagnosed properly then comes the turn to

Building a secure network

906 words - 4 pages passed the outbound user. The placement of firewall should be considered. For best practices, Firewalls should be placed on all servers, workstations, switches and each LAN segment with the network. Just like the router, switches must properly harden. The creating of access- lists within the switch is the same as the router. Patches and updates must be up-to-date and operable on all switches. Switches are responsible passing traffic through

Globalization: A Global Network

1019 words - 5 pages Globalization is a process that integrates a global network of economic, political, social, and cultural interdependence on a worldwide scale. This international phenomenon unlocks new pathways for a universal marketplace that permits the flow of economic trade of capital, goods and services, financial investments, and distribution of resources across different countries and institutions. With the rise of regional economic integration blocs

How To Ride A Bus

1119 words - 4 pages you have found your stop, prepared your fare and signaled to the driver, its time to board the bus. Once the bus has fully stopped board the bus nearest to the front. Wait for any people who might be exiting the bus. Often the person leaving by the front door is a senior or a person with a disability, so they may need an extra moment or two to descend the steps.Once everyone has exited through the front doors its time to get on the bus. Quickly

Similar Essays

Learning Team Meeting Three Assignment D. Describe The Pace At Which Your Product Will Move Through The Product Life Cycle And The Factors That Will Impact Its Movement

2145 words - 9 pages . Once Toyota has identified the phase by analyzing the indicators (characteristics) through research, Toyota can formulate their marketing objectives for that phase and develop a marketing strategy for that phase. Toyota can do this until there product has reached the decline phase and they decide to discontinue production and sales. INTRODUCTION PHASE: Toyota has to decide how much money to spend on promotions, bearing in mind limited

Research On The Demand For A New Jam Product

1348 words - 6 pages happens during normal cell activity. In Scotland they are known as pieces and jam or jelly pieces. The jam sandwich was an affordable food which was a major part of the diets of the lower/working-class people of cities such as London and Glasgow. One plausible reason for this was that the ingredients that the jam sandwiches were made from cost little to manufacture and due to taxes being lifted on sugar in 1880, it became widely available as a cheap

A Research Assignment On Straw Bale Homes

522 words - 2 pages usually burnt, as they are very resistant to decomposition and cannot just be plowed into the ground. These properties make it a good alternative for conventional housing materials. The houses recycle a waste product, saving it from being burnt and releasing more carbon dioxide and smoke into the atmosphere.The BenefitsStraw bale buildings are:Ecologically Friendly - Straw is produced in great quantities world wide, and by using it, we stop it

The Pay By Phone System Marketing Research,Come Up With A Product And A Market Research On It To See If It Should Go On The Market Executive Summary Objective & Methodology Detailed Findings...

3118 words - 12 pages with the new mobile-only payment system incorporated.Determine the method of payment (credit card, debit card, pay-pal or prepaid cards) that consumers would prefer to set up on their smartphones to buy at vending machines.If people would feel more persuaded to buy at vending machines by swiping the smartphone past a sensor and then entering a PIN number to complete the payment?Measure the consumer's intention to purchase with a pay-by-phone