This website uses cookies to ensure you have the best experience. Learn more

New Food Product Development Chilled Dessert For The Healthy Eating Sector

5588 words - 22 pages


Aims and objectives of the product development project

The aim of this project is to design a chilled dessert for the healthy eating sector. It must have some nutritional advantages over other products available in order to achieve sustainable competitive advantage in the niche market.

As highlighted by Earle and Earle (1999) the product development programme encompasses product improvement, product line extension and product re launch as well as product innovation. Fuller (1994) added to these variations of a new product, he pointed out that re-formulation of existing products has a high probability of technical success. For this reason, this method of new product development was utilised in the project. It was decided to make a variation of a dessert that is not associated with healthy eating so the consumer can enjoy something which is usually associated with indulgence without feeling guilty. Therefore, the specific objectives for this project are as follows:
* Comparison of competing healthy eating desserts.
* To investigate the market potential for a chilled, healthy eating dessert.
* To assemble, specify, and test a process to produce the product.
* To assess the consumer acceptance of the product.
* To formulate a product that will meet the need of the specified market segment.
* To prepare definitive costings' and price the product.
* To plan the market strategy for the final product.


Research into the principles and procedures of new food product development was undertaken in order to satisfy the aim of the project, this was done using books, journals and websites. Primary data aided the sensory analysis, this was completed with the use of questionnaires distributed a taste panel on 28th March 2006. In order to obtain maximum validity and reliability of the data, a cross section of males and females and different age groups were respondents in the primary research, this would also aid in establishing which types of people would exploit a dessert such as this.

Questionnaires were utilised for the collection of primary data, as they are relatively cheap to produce and objective rather than subjective, Cohen et al (2000). Questionnaires are also easy to analyse which aided in the analysis of the taste panel results.

Constraints are any factors which define the area of the project, and usually fall within product, processing, marketing, financial and environment. As Earle and Earle (1999) point out if the constraints are very tight then the opportunity for creativity is reduced. Therefore, the following constraints have been identified for this project:

* The product must be chilled.
* The product must be available in one portion size.
* The product must comply with food regulations of the UK
* The product shall be marketed in the UK as a chilled, healthy eating dessert.
* Shelf life must be taken into consideration.
* Market position in the chilled cabinet must be taken into...

Find Another Essay On New Food Product Development - Chilled Dessert For The Healthy Eating Sector

Three Takes on New Product Development

549 words - 2 pages Strategy).Provided a Framing Exercise on Globalization of New Products:Provided a framing exercise on globalization of bew products that sets stage for making a business case in the new product development arena. When and where and how should a company globalize new product development? He noted for important global forces: based on Michael Porter's work, are essential to considers: economies of scale, market similarity; comparative advantage and

Merck and Vioxx, the implications of new product development in the pharmaceutical industry

2228 words - 9 pages lacking common context to the outsourced idea (Kessler, et al, 1998).Merck's flaws on the Vioxx decisionDespite of the benefits gained from a quick development cycle, the accelerated product development process was also the ultimate cause of failure for Vioxx. One of the risks which overshadow the speed to market process was introducing the new product too soon, without assessing its potential side-effects (Crawford, Benedetto, 2006). According

Using Challenge Driven Innovation to Optimise New Product Development

663 words - 3 pages Using Challenge Driven Innovation to Optimise New Product Development The era of ‘know it all’ management in creating solutions to problems affecting different sectors of the economy is long gone. Most innovative firms are turning to challenge driven innovation to churn out new technologies to the market. These sectors range from the energy, agriculture, reduction of carbon gas emissions to Information Technology among others. Firms have

Using Challenge Driven Innovation to Optimise New Product Development

696 words - 3 pages Using Challenge Driven Innovation to Optimise New Product Development The era of ‘know it all’ management in creating solutions to problems affecting different sectors of the economy is long gone. Most innovative firms are turning to Cloudsourcing and open innovation to churn out new technologies to the market. These sectors range from the energy, agriculture, reduction of carbon gas emissions to Information Technology among others. Firms have

Collaboration and Co-creation: An Investigation of a New Product Development Process

2103 words - 8 pages , J., & Matzler, K. (2007). Virtual product experience and customer participation – A chance for customer- centred, really new products. Technovation, 12, 378- 387. doi:10.1016/j.technovation.2006.09.005 Füller, J., Faullant, R., & Matzler, K. (2010). Triggers for virtual customer integration in the development of medical equipment – From a manufacturer and a user’s perspective. Industrial Marketing Management, 39, 1376-1383. doi:10.1016

Overview of the Healthy Food for Healthy School Act

1529 words - 6 pages It was lunch time and students walked into the cafeteria to purchase lunch. A wide variety of food was placed in front of them to choose from ranging from pizza to burgers to bags of chips and chocolate bars. Their choices were endless up until a new reform took over and enlisted new changes. The Healthy Food for Healthy School Act was placed on September 1st, 2008. Its policy entailed schools to practice healthy eating where they would be

Packaging for the new product

562 words - 2 pages Packaging for the new product Packaging is vital, as goods need to be transported to the consumer in a safe, hygienic and protected condition. For instance putting tin foil round a kitkat, nestle product, keeps the bar fresh and prevents deterioration, instant coffee tends to be sold in jars to prevent spillage and because glass is a strong material, Nescafe Espresso roast is sold with ‘click lock closure’, which makes the jar easy to

Eating Healthy for the Body and the Mind

1401 words - 6 pages human’s capacity to form memories. Good nutrition, eating foods with low glycemic indexes, adequate nutrient intake, and a healthy lifestyle can all have positive effects on memory. The body needs to be treated in a positive way for it to work in a positive way. When the body is working optimally, the brain is able to easily fire neurons to make the connections that are necessary for memory. Catherine Saxel, a nutritionist at Foodwatch Nutritional

Tips for Healthy Holiday Eating

755 words - 4 pages Tips for Healthy Holiday Eating As the holiday season approaches, numerous parties keep on popping everywhere and making plans to enjoy these parties became our priority. This is the season wherein every table is piled high with calorie-laden temptations and it’s up to us to manage indulging in a healthy way. Maintaining a food diary can help in monitoring your daily consumption. It allows you to adjust your food intake and focus on exercise

The Advantages of Eating Healthy

1511 words - 7 pages weight, but the process to lose weight and trying to succeed, is a big portion of succeeding a healthy eating regimen. Many individuals tend to become unsure whether to go about losing weight. Some may wonder themselves “What is healthy eating?” And how important is it during the process of weight loss? While these questions maybe simple to many, it’s extremely hard for many in today’s society. However, there are many studies that’s being done, to

New Product For Marketing

2207 words - 9 pages .         On the spice aisle, the new product line, along with the spice rack, will be on the shelf that is at eye-level. Above the spices, a cardboard sombrero will be suspended using invisible fishing line Price For the Pricing Strategy we will be using a Penetration Pricing Strategy, and setting a price below the competing brands to try to gain market shares quickly. Even though we realize that in this particular market there are a lot of

Similar Essays

Food Product Development Essay

4399 words - 18 pages refers to the relationship between living things and their environment.Food manufacturers have ethical and legal responsibilities to ensure their activities, products and packaging have a minimal impact on resource depletion or pollution.Planning for a new food product can be influenced by the ecological environment at every stage of development, from the selection of the types and sources of raw materials through to transportation, processing and

Nokia New Product Development Essay

2625 words - 11 pages CIMP/Group 3/ Nokia_NPD Page 1 Group 3 Submitted To : Prof. Rajeev Verma Submitted By : Group 3 60009 Ankita Pandey 60010 Ankur Jha 60025 Muskaan 60026 Neha Srivastava 60031 Rohit Kumar Project Report On "Nokia- New Product Development" CIMP/Group 3/ Nokia_NPD Page 2 Letter of Transmittal Group 3 PGDM Batch of 2013 CIMP Prof. Rajeev Verma CIMP Patna Dear Prof. Find an enclosed copy of the research report "Nokia- New Product Development". This

Product Mix And New Product Development Strategies

1404 words - 6 pages . The core of the product is the benefit it offers the consumer. For the example of colas, it could be refreshment, energy (sugar and caffeine), alertness, or just pleasure. The soda itself is the actual product. The augmented product for a cola could be the recognition and status gains perceived by drinking that particular brand. Or it could even be the weight loss from sticking to diet colas.For the development of new products, we first need to

Product Mix And New Product Development Strategies

1216 words - 5 pages market with a product that gives nothing new to the customer except choice. Without changing the product to make it better then Gatorade, which will be extremely difficult, considering the vast experience since 1965 of Gatorade's Sports Science Institute (GSSI), the consumer will have no reason to switch in any significant way.The demand for sports drinks grew through the late 1980's and 90's and Coke and Pepsi both wanted on board. They most