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New Gen Health Sciences Case Study

1383 words - 6 pages

Introduction
Benji Watson graduated near the top of his class in the Liberty University MBA program, and he was recruited by several national corporations. One of those corporations was New Gen Health Sciences. New Gen manufactures and sells various vitamins, health foods, and health supplements; it was recently featured in Fortune Magazine as one of the fastest growing companies in America. Benji was invited to attend a weekend-long “Get to Know Us” event at New Gen's headquarters in Seattle, WA, with all expenses paid by New Gen, an invitation that he agreed to accept.
Now Benji is faced with a moral and ethical dilemma concerning whether to accept the job offer from NewGen.

Culture
Jacques states that he does not believe that NewGen is family friendly. Although he used the example of the CEO asking the woman to remove the crying child from the room during the speech; I cannot say that I felt completely comfortable with the judgment that this was out of a disdain for families, or if it was perhaps the want of the CEO for the attendees to be able to hear the information he was offering. I know that in my preparation for a speech, I rarely prepare for the unknown. I can honestly say that I have never prepared for a crying child. When speaking in public, I tend to become hypersensitive to my surroundings and every noise seems amplified.
Perhaps the reaction of the CEO was merely an automatic response to an unplanned distraction that took him off the path of concentration required to deliver his speech. Often in the delivery of a speech, we focus so much the rehearsed message that we are almost reciting lines as if in a play. In the event of a distraction we can easily lose our place, and as a result become quickly disoriented, causing an undesirable flash of emotion. We are, in fact, only human.
In an article by Daniel DeNoon- WebMD Medical News Journalist, regarding a recent study, it is offered that the findings show the fear of public speaking is the number one fear of people in the United States (2006). Not only is it the number one fear, it affects us all differently.

Integrity and Honesty
I like the reference to honesty as an element of integrity that displays a strong characteristic of you. That Benji has the integrity and honesty to complete the visit to NewGen to decide for himself if he articles he read were accurate--rather than acting upon the words of others, shows that he is emotionally mature enough to make a sound decision in the end. Jacque makes mention of the recruiter’s comments regarding the use images other than the actual researchers in exotic locations for promotional materials. The recruiter did not state that the researchers have never gone to these locations, only that the majority of the research is completed in the united states at the local office. This is not false advertising, as NewGen does not offer a percentage of the research that is conducted in these locations, only that they...

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