New Marketing Techneque Essay

1257 words - 5 pages

Full name: Phuong Thi Thu Phi ID: 1327397Class: Pre-sessional EnglishASSIGNMENTTASK: Discuss and evaluate new techniques in advertising in recent years and the implication they may have on a company. Illustrate your discussion with a case study.INTRODUCTIONNew technologies have dramatic and creative effects on the advertising area in recent years. While the creativity in the former advertising techniques was limited by not only technical availability, but also the geographical conditions; new techniques have exponential enlargement. In addition, advertising nowadays can be made creativity in a similarly vivid world by using high technologies such as digital pictures and videos which improves viewers to get a more general and realistic look about the products and services they demand and advertise have opportunity to get closer to customers. On the other hand, technology also supplies many new ways to publish advertisements such as internet, messages, e-mail, texts, and phone calls. Interestingly, new technologies not only bring beneficial high-technologies but also give companies chances to reduce the investment in advertising. As the result of this revolution, companies are now modifying the method they adjust their advertisements.This essay will discuss Location-Based Advertising, the new useful techniques for marketing and business in recent years. Also, it used for the advertising campaigns of Adidas in 2013 which is one of the most successful location-based mobile advertising campaigns.INTERACTIVE ADVERTISINGInteractive advertising which is considered as TV-advertising provides for advertisers with the chance for interaction with consumers through a telephone number, an email or a website with the aim at customers are be able to approach to service or product information. This technique is useful for teleshopping-windows to create opportunity for viewers buy the products constantly after advertising. However, with development of the Internet in recent years, interactive advertising will become complete without a significant online area (Kotler and Keller, 2012). There are many options for a company to choose relevant interactive advertising channelsFirstly, advertisers design a website including history, variable products, successes, prizes and revenues which attracts viewers strongly enough to visit again and purchase. According to Jaworski and Rayport, there are seven elements determine an effective website are that context, content, community, customization, communication, connection and commerce.Secondly, search ads which is one of the techniques has the newest and fastest development including two main types: paid-search and pay-per-click advertising. For the paid-search, the consumers make a bid after that searching for the products and services on searching online tools, immediately the search adverts will appear and give results which are relevant for amount of bid. For pay-per-click advertising, it means that the advertisers just...

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