New Zealand : Uk Inbound Market Tourism

3284 words - 13 pages

Running head: UNITED KINGDOM INBOUND MARKET TO NEW ZEALAND PAGE 1 UNITED KINGDOM INBOUND MARKET TO NEW ZEALAND PAGE 13
United Kingdom Inbound Market to New ZealandName:Institution:United Kingdom Inbound Market to New ZealandIntroductionNew Zealand has been among the top tourist destinations for European countries including United Kingdom. It has also provided a good inbound market for other Asian countries such as China, Korea and Japan amongst others. In the last few years, New Zealand has recorded growth in the inbound arrivals. This was evident in 2011 when the country hosted the IRB Rugby World Cup. The following year there was a drop, which signified a return to the regular levels. Currently, a new trend is emerging, where the country is recording an increase in inbound arrivals from Asian countries while westernized ones have recorded decrease (Tourismnewzealand.com, 2014). One of this country is United Kingdom, whose inbound arrivals in New Zealand are expected to continue dropping by a CARG of 4% in the near future. This can be explained by the financial and economic uncertainties in the European countries that were hard hit by the economic recession. Conversely, the total inbound arrivals are expected to grow by a CARG of 4% in the next few years. Much of this growth is expected from the developing Asian countries.Current SituationThe performance of the United Kingdom's inbound market to New Zealand has been beneficial to many sections of the country's economic structure. This is because of various commercial subsections embedded in the operations of this industry. To begin with, an evaluation of the current situation of this inbound market indicates its role in the development of the hospitality industry and exportation subsection. For instance, in 2012, this inbound market contributed significantly to the placement of the entire tourism division in this country as the main foreign exchange earner. It recorded 1.6 % of all the goods and services exported to different international destinations (Dwyer & Forsyth, 2008). Similarly, it has resulted in augmented tariffs acquired by the local and federal administrations as well as increased employment rates. Based on recent surveys, the taxes obtained from the proceedings in this inbound market have increased considerably despite such political, ecological, and commercial upheaval as the earthquake experienced in Christchurch in 2011 and current effects of the global financial depression.Additionally, the effective strategies incorporated in the development efforts in the entire tourism sector in New Zealand have been beneficial to the United Kingdom's inbound market in this geological zone. For instance, the technological advancements have facilitated the expansion of the range of visitors from the United Kingdom visiting various destinations within New Zealand. The advanced levels of technological components utilized in various subsections of the tourism industry in New Zealand has...

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