Newspaper Comparison

6823 words - 27 pages

Newspaper Comparison

Today's society is in many respects dominated by the media.
Newspapers, books, television, radio and the Internet not only play
significant role in an average person's life but are also
multi-billion pound industries that, through the public exposure they
are subject to, carry great influence. One of the oldest media formats
still in use is the newspaper. This old printed format carries great
political power and boasts huge readerships, partly due to its cheap
price, never exceeding a few pounds an issue, and its portability.

Throughout the decades during which Newspapers have developed, two
main styles of writing and presentation in newspapers have emerged:
Tabloid and Broadsheet. Each varies greatly in their portrayal of the
news and current affairs. This can be clearly seen through the
differences between tabloid and broadsheet stories even when
describing the same event. All newspapers have the intention to inform
and entertain their readers. However, broadsheet newspapers have
typically favoured the information function whereas tabloid newspapers
are more biased towards and entertainment function. Although tabloid
and broadsheet are the two main newspaper formats some newspapers do
occupy an intermediate space between the two. The term broadsheet and
tabloid refers to the size of the paper on which they are printed:
tabloids, being printed on narrow folded pages and broadsheet being
slightly wider. However, nowadays the words tabloid and broadsheet
carry greater significance than the relative size of their paper.

Through tradition and some issues of production and presentation,
broadsheet newspapers have grown to a definition as the more serious,
factually concerned and objective newspapers containing large amounts
of written detail (such as the Times, Telegraph and Guardian).
However, tabloids are generally considered to be the more
sensationalist, emotionally concerned and subjective newspapers
containing more pictures and easy to read text (such as the Sun and
the Mirror). Typically, Many Tabloid only require a reading age of 9,
thus allowing them to be readily understood by the less well-educated
and intellectual members of the public. Clearly, the properties of
these formats can be seen as direct opposites. However they do share
some similarities. An obvious common property of all newspapers is
that they are commercial, that is, that they will try to appeal to a
large a readership as possible, within their market niche readership
and this is reflected in their range of content and style. Some
newspapers try to appeal to more people by mixing elements of tabloids
and broadsheets (such as the Daily Mail and the Daily Express),
although the large tabloid and broadsheet newspapers tend to follow
the traditional stereotypical styles for their type....

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