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Nielaus Case Essay

3756 words - 15 pages

AP Degree in Marketing and Management2nd internal-written4.December.2013 at 8:30- 6.December.2013 at 8:30Mec Z12eNumber of characters (incl. Spaces 22.551)______________________________________OutlineIn the following rows I struggled to provide relevant information and solutions for Nielaus 290.In the followings I set up in my mind more like a plan. I tried therefore to look at Nielaus 290 through a 'pyramid'. The 'pyramid' of BCG Matrix. Therefore the choice of owning a store is because I was looking at it like it was a Star on its way to be the cash cow. I hope I managed to make you imagine my thinking.I didn't use the 7p's because it not a service company but a product. I also haven't made the entire budget because it wasn't requested.Political events, future sales and Nielaus 290Given the information from the from the political events in the United States, in the following rows I will try explain and give rational statements about how it could influence the sales of Nielaus 290 on the American Market.As give in the additional paper both parts formed by Republicans representative John Boehner and Barack Obama met to discuss about the looming debt crisis in United States.After meeting both representative declared that they had a normal and mature conversation. After their discussion and declarations about what they intend to do 'chaos' was installed into American politics.With such a big economy, Americans will find a solution before their budget goes critically low. From y point of view I can see that most of the Americans are used to live big. As an example support I can say that they use ridiculous big engine cars and a lot of racing sports with even bigger engines those series productions which consume a lot of petrol. And when they can't afford to live bigger that they are used to they start to panic. And examples are endless.I would be crazy if I would say that crises didn't affect America. Yes it did, but like I said before when Americans can't live bigger than they are used they start to panic and blame for no reason instead of working for a solution by themselves.Apart from the discussions they had, I consider that this meeting and discussion doesn't have much relevance for the future sales of Nielaus 290. To sustain my statement in the following rows I will try to bring arguments for it.One of the reasons is because they haven't discussed about new law about imports. As an example, in Argentina companies that import has to export an equivalent amount. A concrete example is represented by BMW group Argentina that agreed with BMW to export leather, car parts and pressed rice1. If American Government has been discussing something similar, this would have had influence on sales. More over not even any increase on tax regulation have been discussed or mentioned about.No important information about any new regulation have been mentioned or applied during the meeting, so as a result the company won't suffer.From my point of view the fact...

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