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Nike Essay

1834 words - 7 pages

Nike is no longer just a brand name that professional athletes wear but a company that continues to gain the attention of its consumers based on their products and the company name that comes with it. For Nike Inc., their mission is “to bring inspiration and innovation to every athlete* in the world. *If you have a body, you are an athlete.” (Nike, Inc.) While there are several brand name products on the market for athletes to choose from, Nike continues to expand their brand into the lives of consumers all around the world.
The goal of any company should be to be the first name that comes to mind when one is asked to think of a product. While there are several sporting brands and products available for the public, Nike continues to climb the popularity pole and surpass expectations all around. Nike, Inc. is “the world’s leading innovator in athletic footwear, apparel, equipment and accessories.” (Nike, Inc.) Whether Nike is being faced with history, heritage, diversity, leadership or awards and recognition, they stand alone in supporting young, current and retired athletes in helping them reach goals and achieving their best. No matter the outcome, Nike is a company that “works to unleash the unique potential of adolescents, by aiming to pioneer a new approach in developing creative insights, driven innovations, strategic partnerships and solutions that can be scaled to enable and equip those to realize their potential.” (Our Work)
History
“Before there was a swoosh, before there was Nike, there were two visionary men who pioneered a revolution in athletic footwear that redefined the industry.” (Nike, Inc.) Millions and millions around the world, can recognize the little black swoosh that tags along and defines Nike but this label was not created until “1972, when a graphic design student at Portland State University created the logo.” (History & Heritage) The two brains behind the company are nothing shy of astonishing and dedicated to a product and brand that aims to help anyone in need of a little inspiration. Two men by the name of Bill Bowerman and Phil Knight, “manufactured a footwear that would compete with more established companies and brands.” (History & Heritage) The process of making the Nike brand well known around the world was not an easy task for anyone involved but it didn’t take long for Nike to get there first professional sports endorser to sign with the company and begin their branding. “In 1980, Nike completed its IPO and quickly became a publicly traded company.” (History & Heritage) Now that Nike was a readily available company to athletes around the world, they were ready for whatever life would throw at them. It didn’t occur until “1990 when Nike launched their product and began their marketing campaign” that this company would become so powerful. (Nike, Inc.)
Fortune’s Most Admirable Companies
Nike continues to find themselves on the Fortune 500’s list and is constantly...

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