This website uses cookies to ensure you have the best experience. Learn more

Nike Essay

1711 words - 7 pages

SHORT CASE SUMMARY Nike, Inc. (503-671-6453, www.nike.com) is the worlds #1 athletic shoe and apparel seller. Nike currently employs 20,700 employees, with total sales of $8.78 billion. Nike and the athletic shoe industry have evolved into one of the most competitive market in recent years. But, analysts believe that athletic shoe sales will slow down over the next few years. The slowdown will come with the change in consumer trends. For instance, the younger market is beginning to buy more casual shoes and work boots. Another reason for the slowdown is that people are buying more medium priced athletic shoes and not going for the high price brand name shoes. As a result, this is bringing Nike a lot more competition to surpass. In order for Nike to remain on top of the athletic shoe industry they must establish an exceptional global strategy. If Nike penetrates the global market successfully than this will give the company an overall competitive advantage. Nike doesn't only sell athletic shoes, but a wide variety of sporting goods and clothing. They also design, develop, and market high quality active sports apparel, equipment, and accessory products. Their huge lines of products are designed for just about every sport in existence. Their products are made for men, women, and children of all ages. Nike has 20,000 retail accounts throughout the U. S. using independent distributors and also has contracts with 110 other countries. The company also has agreements with Internet companies and subsidiaries. Nike, Inc. has many retail outlets around the world, including their famous outlet "NIKETOWN" located in major cities. "NIKETOWN" gives customers the experience to become more educated on the company's goals and objectives for their products. The store educates its customer while at same time entertaining them too. This store gives customers a chance to become more brand loyal to Nike, Inc. Over the years Nike has gained an enormous amount of consumer awareness that they have eliminated the company name from all other products. The "swoosh" logo is automatically associated with the company name by just about anyone in the world. The meaning for Nike has lived up to the company's expectations. Nike means "the goddess of victory," which is exactly what the company has had since its creation. HISTORY A competitive runner, Phil Knight, incorporated Blue Ribbon Sports in Oregon in 1968. Blue Ribbon Sports was the first to receive the "swoosh" logo, but changed its name to Nike in 1978. Nike's research and development department used technological expertise to produce several different athletic shoes, which changed the whole outlook on the industry. After being in business for five years Nike, Inc. had a 44% annual growth. Shortly after Nike didn't pay attention to the sale of aerobic shoes, which hurt them slightly. International operations were the main focus for Nike, Inc. in the early 1980's. An excess...

Find Another Essay On Nike

The Nike Essay

948 words - 4 pages The Nike A Greek would say, "When we go to battle and win, we say it is Nike." According to Greek Mythology, The Nike was the winged goddess of victory. Daughter of the titan Pallas and the river Styx, Nike sat at the side of the omnipotent Zeus for the duration of his plight with the titans. The goddess Nike came to be an everlasting symbol of victory and dominance on the battlefields of ancient Greece. In light of her conquests, a

Nike Inc Essay

713 words - 3 pages Aaron R Strategic Marketing Management Nike Inc. Is Nike a market-oriented company? Before 1998, Nike gained market share on the strength of name brand and word of mouth networking. The company was not in tune with the wants and needs of consumers. During a meeting, in which managers were discussing ethical issues of factory workers overseas, Nike converted their approach to a Market -Oriented Company. Their strategy is

Nike branding

2456 words - 10 pages Introduction One of the fundamental parts of successful brand creation process is developing the strong brand image and communicate brand ID across all available media channels. This essay will discuss and evaluate companies NIKE marketing strategies in terms of companies brand development efforts. The company’s success in the footwear, apparel and accessory markets will be linked with marketing branding concept. Furthermore, the discussion on

Nike Inc

3644 words - 15 pages Executive SummaryNike is the largest selling sports footwear and apparel in the world. It manufactures and distributes its products at every marketable price point to a global market. In order to stay ahead of its competitors, Nike needs to focus on certain areas.This paper will examine Nike's Mission, Vision and Values statement. Environmental analysis along with its long term objectives will be discussed. A SWOT analysis of the company will be

NIKE Labor

1204 words - 5 pages There has been much debate and controversy recently concerning Nike's Asian labor practices. This is a very complex issue and one that is a long way from being solved. It is very difficult to determine which side of this argument to defend, as both sides acknowledge the facts, yet put a completely different spin on them. Do you believe Nike's critics who say they're exploiting workers? Or, do you believe Nike when they say that they are giving

Nike Globlize

946 words - 4 pages What does globalization mean to North Vietnam? In “The Noble Feat Of Nike” by Johan Norberg describes how Nike globalization by being a benefit for developing countries such as Vietnam rather than taking advantage. The point Norberg is trying to make is how globalization is more of a positive then a negative for North Vietnam. which I found very interesting to me for this purpose is why I choose to write about it because of the direct

Nike, Inc

1285 words - 5 pages Part of Nike's strategy to revitalize the company was aimed at addressing their revenues which had been fixed for four years and their net income which had fallen to almost $220M. Additionally, Nike had been losing overall market share and the strong dollar had adversely affected revenue. To address those issues, management was planning to; (1) raise revenue by developing increased levels of athletic-shoe products in the mid-priced segment. (2

NIKE case

1074 words - 4 pages NIKE, INC: COST OF CAPITALNorthPoint Group, a mutual management firm is weighting whether to buy Nike's stock or not. The firm has experienced sales growth, profits and market share decline. Nike is now committing to cut down expenses while increasing growth and operating performance.Kimi Ford has asked her assistant, Joanna Cohen, to estimate Nike's cost of capital. The cost of capital depends on the mode of financing used. In this case, the

Nike, Inc

1297 words - 5 pages revealed plans to address both top-line growth and operating performance. To boost revenue, the company would develop more athletic-shoe products in the mid-priced segment that it had overlooked in recent years. Nike also planned to push its apparel line, which, under the recent leadership of industry veteran Mindy Grossman had performed extremely well. On the cost side, Nike would exert more effort on expense control. Finally, company executives

Nike Goddess of Accomplishment

1344 words - 6 pages Nike, goddess of accomplishments and the child of Pallas, the Titan, is known for accomplishing victories and her being involved in the Titan War. Not only is she the goddess of accomplishment she is also the goddess of triumphs, speed, strength, and military. Many Greeks held victory celebrations, and held Nike in high regard. The Greeks were also very competitive. That meant that she was very popular in the fifth century (Cartwright). Even

Nike, Inc. in Perspective

784 words - 4 pages Introduction: In order to understand Nike’s success one needs a brief history of the company. Two entrepreneur spirited men, Bill Bowerman and Phil Knight, established Nike, Inc. They met in 1950, where Bowerman was a track and field coach for the University of Oregon, and continually sought ways to “give his athletes a more competitive advantage.” There he met Knight while he attended the University of Oregon. Knight however obtained an MBA in

Similar Essays

Nike Essay

1834 words - 7 pages Nike is no longer just a brand name that professional athletes wear but a company that continues to gain the attention of its consumers based on their products and the company name that comes with it. For Nike Inc., their mission is “to bring inspiration and innovation to every athlete* in the world. *If you have a body, you are an athlete.” (Nike, Inc.) While there are several brand name products on the market for athletes to choose from, Nike

Nike Essay

983 words - 4 pages . and all that is on their minds is"¦. IS IT THE SHOES!!!!!? NIKE, pronounced NI-KEY, is the winged goddess of victory according to Greek mythology. She sat at the side of Zeus, the ruler of the Olympic pantheon, in Olympus. A mystical presence, symbolizing victorious encounters, NIKE presided over history's earliest battlefields.Nike is an old goddess, born before the Olympians and is a symbol for the Olympic games. Nike the goddess of

Nike Essay

1166 words - 5 pages Companies and other organizations use internet/web sites for different purposes. In general, a web site provides an interface while the Internet provides cost-effective communication capabilities. For this project assignment, the Nike Corporation was chosen and will be dissected for information technology analysis. The Nike Corporation is engaged in the design, development, and worldwide marketing of high quality footwear, apparel, equipment

Nike Essay

1182 words - 5 pages Outstanding……………………………………….page 5 Nike’s Sales Health………………………………………………..page 5 Nike’s Fiscal Year…………………………………………………page 6 Illustrations and Graphs……………………………………………pages 7 – 12 Works Cited……………………………………………………...page 13 Barber 2 History Nike is probably the mot well – known name in sports athletic apparel. Nike has supported the most prolific names n sports. Michael Jordan, Tiger Woods, and Ken Griffey Jr. are just a few of the