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Nike Essay

1166 words - 5 pages

Companies and other organizations use internet/web sites for different purposes. In general, a web site provides an interface while the Internet provides cost-effective communication capabilities. For this project assignment, the Nike Corporation was chosen and will be dissected for information technology analysis. The Nike Corporation is engaged in the design, development, and worldwide marketing of high quality footwear, apparel, equipment, and accessory products. It is the largest seller of athletic footwear and athletic apparel in the world. The web site that will be examined will be that of www.nike.com.Searching and finding company information on the web-site was quite easy and user friendly. Nike's mission statement reads as follows: "Nike's mission for corporate responsibility is to lead in corporate citizenship through programs that reflect caring for the world family of Nike, our teammates, our consumers, and those who provide services to Nike." Nike has more than 500 contract factories around the world in about 45 countries. Nike Corporation had total revenues at about roughly 9 billion dollars last year worldwide. It did not exactly state how many customers actually purchased Nike products last year but considering that enormous revenue, it probably was a significantly large number of customers. To further put into context the size and power of Nike Corp., one only need look at Market Cap comparisons on the NYSE (New York Stock Exchange). Market Cap is approximately what a company is worth to investors in the stock market. It is determined by multiplying the number of common shares outstanding by the price per share of that company. The Market Cap for Nike in million dollar increments was approximately $10, 664.63. They dwarfed most of their competition from their industry in this area. Their nearest competitor was Gucci Group, Inc. which was about one-half million below them. The rest of their industry competition was not even close. They embarrassed such well-known competitors as Timberland, Reebok, Kenneth Cole, Justin Industries, Sketchers, Wolverine, and Velcro (to name a few). After reviewing all of this financial information that was provided by the web site, it was easily determined just in fact how large the Nike Corporation actually is.In a brief description of this web site, the primary purpose of this web site is that of electronic commerce. Electronic commerce is the process of buying and selling goods and services electronically involving transactions using the Internet, networks, and other digital technologies. Nike nicely performs the art of disintermediation, as the text refers to it. Disintermediation is the removal of organizations or business process layers responsible for certain intermediary steps in the value chain. In other words, through their web site they have eliminated the middleman (wholesaler or retailer) from consumer purchase and further made newer shoes available earlier which in turn has increased...

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