NIKE and Child Labor
Nike Company started in 1984, in Portland Oregon by Tinker Hatfield, a former pole-vaulter and architect. Hatfield worked his way into the shoe industry. He got his idea from Converse’s in the early 1970’s slogan, Limousines for the Feet. In Hatfield believe our culture have a lot of interest in shoes, just as much as our culture back in the 1950’s were interested in owning cars. They began introducing their Nike shoes and products to the society by images of people and things like the production of the Nike Air Jordan. This product was named after Michael Jordan. Michael Jordan is the best basketball player and biggest star at that time. In advertisement, Michael Jordan would show us a quick lay up to the goal or a fast break away from an opponent while wearing the Air Jordan. This high top basketball shoe gave an image of speed and quick moves to a younger group of viewers. With this in mind, Hatfield and associates learned that a product had to be able to have implied performance.
Know Nike is doing well in the United States. The minute the market accepted their products they started looking for alternative to minimize their cost and to increase their profit. A lot of reason caused that to happen, one of them the labor cost over here in the U.S, is higher than it is in the other countries like (China, Indonesia, Vietnam…etc).
An estimated 200 million Children around the world go to work every day. Their ages ranges between 5 and 17 years. According to the International Labor Organization, nearly 171 million children are engaged in unsafe work environment, of which 111 million are younger than 15. Some 8.4 million children are trapped in the worst forms of child labor, including slavery, trafficking, debt bondage, forced military recruitment, prostitution and pornography. Still, the WTO argues that any country who is a member of the WTO can put in to work a law of its own to fight this irrational misuse is a “barrier to trade.”
“Children are trapped going to work because governments and international agencies do not put enough priority into education and because globalization without a social dimension allows unscrupulous employers to profit from exploiting children,” said Mamounata Cisse, assistant secretary general of the International Confederation of Free Trade Unions (ICFTU). “Child labor keeps children out of school and is thus a major barrier to development. (1)”
The International Labor Organization (ILO) recently started looking at the child labor dilemma. It started notifying and forcing countries that are using the children labor to prevent the abuse that the children’s go through every day in their life in term of slavery, prostitution, pornography, drug trafficking and all other forms of criminal exploitation. The first nation to approve that kind of enforcement is the United State of America when United States Senate approved it and it was first signed by President Clinton.