Nike Competitive Analysis

2952 words - 12 pages

NIKEBY-RonHistory1962: Phillip Knight, a Stanford University business graduate and former member of the track team, arranges to import athletic shoes from Japan and sell them in the U.S.. Knight created Blue Ribbon Sports as a cover name for his small-scale shoe-selling operations1964: William Bowerman becomes a partner by matching Knight's investment of $500.1965: Hires a full time employee, and annual sales reach $2,000.1966: Blue Ribbon Sports, also known as BRS, rents its first retail space; employees can now stop selling shoes from their cars.1969: It now has several stores and 20 employees; sales are close to $300,000.1971: Nike, capitalizing on the Greek goddess of victory. The first Nike product sold with the new symbol is a soccer shoe.1970 - 1975: Steve Prefontaine was turned to the University of Oregon by Bill Bowerman and wore Nike products.1976: The popularity of jogging increases revenue to $14 million.1978: The company changes its name to Nike.1980: Nike goes public, offering 2 million shares of stock.1990: Nike files suit against competitors for copying the patented designs of its shoes, and also engaged in a dispute with the U.S. Customs Service over import duties on its Air Jordan basketball shoes.1997: Feb., Stocks reaches a high of $76 per share.1998: Sept., Stocks tumbles to $31 per share.2000: The National Football League declines to renew its exclusive apparel licensing arrangement with Nike.2001: Nike opens its first Nike Goddess store, a unit targeting women, in Newport Beach, CA.2003: Nike purchases Converse Inc. for $ 305 million.Nike is the Ancient Greek goddess of victory"It is one of the most recognized symbols in the world - The Swoosh. Simple. Fluid. Fast."Evolution of the Swoosh LogoNike's principal business activity is the design, development and worldwide marketing of high quality footwear, apparel, equipment, and accessory productDistributed in over 160 countries around the world: (Asia, Australia, Canada, Europe, Latin America, and the United States)Nike is the largest seller of athletic footwear and athletic apparel in the world.Fiscal year ended May 2003: Revenues of $10,697 million (increase of 8.1% against 2002)Employees: 26,000 worldwide.650,000 in Nike contracted factories around the globe.Facilities: in Oregon, Tennessee, North Carolina and The Netherlands.Also operates leased facilities for:* 14 Niketowns,* Over 200 Nike Factory Stores,* 12 NikeWomen stores* Over 100 sales and administrative offices.Our BrandsCole Haan, based in Maine, sells dress and casual footwear and accessories for men and women under the brand names of Cole Haan, g Series, and Bragano.Nike Bauer Hockey, based in New Hampshire, manufactures and distributes hockey ice skates, apparel and equipment, as well as equipment for in-line skating, and street and roller hockey.Hurley International, based in California, designs and distributes a line of action sports apparel for surfing, skateboarding and snowboarding, and youth lifestyle...

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