This website uses cookies to ensure you have the best experience. Learn more

Nike's Advertising Strategy For The 2010 Fifa World Cup In South Africa

2654 words - 11 pages

It’s was no surprise that the momentum took place and heated up for the 2010 FIFA World Cup in South Africa. This particular tournament is the world’s largest and most-watched sporting event with 30 billion viewers over the course of the event. From a business standpoint, it’s the most important platform for sporting goods companies to market their brands. Brands are appealing to boost their profile and sales by tapping into the passion surrounding the World Cup, but while some are official sponsors, others are just benefiting from any desirable side effect.
Football was a game played between two teams of 11 players each, 10 field players and a goalkeeper per team. The game lasted 90 minutes, consisting of two 45-minute halves of running time. It was played with a round ball, on a rectangular grass field with a goal on either end. Excluding the goalkeeper, the ball was controlled only with the feet, legs, torso and head (the use of hands or arms was prohibited) and the team scoring the most goals by the end of the game was the winner.
Football was the most popular sport in the world, by both viewership and participation, and was continuing to grow. In 2006, Federation Internationale de Football Association (FIFA), the international governing body for football, estimated that 265 million people worldwide played football, up from 242 million in 2000. Professional leagues existed throughout the world though the top talent and most popular clubs were in Western Europe, concentrated in England, Spain, Italy, Germany and France. Since the early 1990’s professional team rosters in Western Europe had become increasingly globalized, with stars from South America, Africa and Asia playing in the top leagues.
The World Cup, FIFA’s flagship event, was a tournament between 32 qualifying nations held once every four years. The first World Cup was held in 1930 in Uruguay. In 2006 the World Cup was held in Germany and drew a cumulative TV viewership of 26.29 billion over the course of the event. It was estimated that nearly half the planet, approximately 3 billion people, watched the 2006 World
Cup final.
The World Cup was the culminating event for national teams, players, fans and promoters and it was the most watched sporting event in the world.
A tournament held every 4 years between 32 qualifying nations around the world and while Adidas has always been the official sponsor of the FIFA World Cup and leader in the football market. How can Nike increase their market share in football and obtain a dominant market share, greater than Adidas? How can Nike separate themselves from their competitors?
In October of 2008, Members of the marketing and football senior leadership teams were gathered to calibrate and refine the company’s strategy leading to the 2010 World Cup in South Africa. Nike Football’s World Cup 2010 marketing strategy started with delivering top of the line performance product offerings in the form of new cleats, also known as boots and uniforms...

Find Another Essay On Nike's Advertising Strategy for the 2010 FIFA World Cup in South Africa

FIFA World Cup Essay

1200 words - 5 pages It’s was no surprise that the momentum took place and heated up for the 2010 FIFA World Cup in South Africa. This particular tournament is the world’s largest and most-watched sporting event with 30 billion viewers over the course of the event. From a business standpoint, it’s the most important platform for sporting goods companies to market their brands. Brands are appealing to boost their profile and sales by tapping into the passion

Why the 2014 FIFA World Cup Should Not Take Place in Brazil

1209 words - 5 pages the government’s help more than FIFA does. In conclusion, the FIFA World Cup should not take place in Brazil as it contributes to the nation’s security, education, and economic problems. The nation recently hosted the Confederate Cup, is preparing for the 2014 World Cup, and has already made plans to host the 2016 Summer Olympics; three events that will cost more money than the citizens of the nation can afford to lose. Instead of planning

The Demand for Electricity in South Africa

1621 words - 6 pages Introduction This report is based on the investigation and research on reducing electricity consumption of certain appliances and to improve energy usage at home. The demand for electricity in South Africa is increasing and it is exceeding electricity supply, research has shown that households contribute 15% to the countries total electricity consumption [1]. Efficient energy usage is very critical; electricity can be used very inefficiently

Qatar: Migrant Workers in Preparation for the 2022 World Cup

1999 words - 8 pages Few are chosen and once when you get a chance it is considered a chance of a lifetime since the competition is held once every four years, world cup. This is exactly the situation Qatar found themselves in as they were announced to be the hosts of the coveted competition for the 2022 world cup by Fifa in competition to host the tournament with the US, Japan, Australia and South Korea. (Telegraph Agencies, 2014) After winning the contract to host

A better South Africa for the new South Africa

806 words - 4 pages has been spent on the past; we need to understand that nothing we do today can change what happened. We need to work together to find new ways to ensure that the dreams and hopes that Nelson Mandela set out for South Africa in 1994, does not stay nothing but hopeless dreams. In his famous inauguration speech, Nelson Mandela stated that the “time for healing the wounds have come”. Twenty years ago, the world watched as South Africa had its first

The Gospel In South Africa

1443 words - 6 pages settelers brought bitter disillusionment, that stood in stark contrast to their high hopes of coming to South Africa. The land given them by the British government of the Cape was unsuitable for agriculture, and their living conditions were appalling. The unnamed man who escorted the groups to their territory would always end his tour of their land by saying, “Gentlemen, when you go out to plough never leave your guns behind.” with that he would get on

The Apartheid in South Africa

1347 words - 5 pages Party stayed in power by making sure only white people could vote. South Africa is placed at the bottom of Africa and is on the trade route for ships. That is why the white people started to set up a settlement so that they could start a new life and start a business for a stop off point for ships travelling around the bottom of Africa. Dutch were the first white people to move there because they wanted to escape persecution for their religion in

Health Care for All in South Africa

627 words - 3 pages secondary health care services free of charge. Currently, the public funded hospitals in South Africa serve approximately 80% of the population because of charging small fees for treatment and this deprives many low income earners from accessing quality health care services. The health care systems that do not have chances of generating standard income from clients result in the pressure of providing low health care services. Moreover, the current

The History of the World Cup in Soccer

1159 words - 5 pages Cup finals. They are also very well known for the caliber of their players throughout the years as of Ronaldinho and Ronaldo. The 2010 World Cup The 2010 World Cup will be held in South Africa and if you have never watched a world cup game before. I would hope that you would watch it because it is the best of the best playing the most popular sport in the world. And USA has a shot this year of going far in the tournament. Works Cited

Qatar World Cup in 2022

699 words - 3 pages FIFA World Cup 2022 is the second tournament of the World Cup football and be hosted by the State of Qatar. On December 2010 FIFA announced that Qatar host World Cup 2022. FIFA president joseph Blatter said the outcome of vote let Qatar be the first Arab country host World Cup 2022 in the Middle East, and Qatar deserve this honor. The delegation was concerned of the Small area of the State of Qatar, and the ability to host an event the size of

The Gender Identity Transition in South Africa

1016 words - 5 pages executive positions. There have also been new policies implemented such as laws on domestic violence, and reproductive rights. Many of these achievements could be attributed to the work of the (WNC). The future for gender identities in South Africa, could effectively take two alternative paths. One being that the society remains stagnated as a patriarchal one or alternatively a society that shows an active transition in accepting different

Similar Essays

Impact Of The Fifa Worldcup2010 In South Africa

1315 words - 6 pages to having the entire country appreciate the force of unity that sport brought to them, as Nelson Mandela had encouraged for much of his life. The 2010 FIFA World Cup served as an opportunity for a country that had experienced many problems under the Apartheid to improve in all aspects, and with a tournament as big as the FIFA World Cup in their country it created a sense of union not only in South Africa but also for the entire world. The

Marketing Strategy For Unilever South Africa

4084 words - 16 pages Marketing Strategy for Unilever South Africa UNILEVER COMPANY MISSION "Our purpose in Unilever is to meet the everyday needs of people everywhere - to anticipate the aspirations of our consumers and customers and to respond creatively and competitively with branded products and services which raise the quality of life". "Our deep roots in local cultures and markets around the world are our unparalleled inheritance and the foundation for

The Fifa World Cup Essay

2402 words - 10 pages is for this reason that I not only challenge you to remove the name of Christ from this holiday when observing it, but to also teach others the truth, to question what we're taught and to read the Bible on your own to find the truth rather than having someone else translate for you. Christmas is a holiday about love, sharing, and togetherness and as long as we only celebrate it as such then there can be no question about our correctness in worshipping God. There are 365 days in a year to remember Christ and to learn about his teachings, it would be a shame if we followed the vast majority of the world and only limited it to one.

2022 Fifa World Cup: The Qatar Controversy

1566 words - 7 pages States) is the "low man on the totem pole," as the United States Major League Soccer (MLS) is still looking to gain respect in the international football world. Regardless of what Americans think of football, if the FIFA were to set the 2022 World Cup in the United States, it would be a great success for both the FIFA and the growth of football in the USA. Another country that lost the 2022 World Cup to Qatar that would be a suitable host is