Nike (Studying The Problems Which It Is Facing)

2107 words - 8 pages

Nike Sprints ahead of the competition,Yet has a long Way to RunA- How would you describe the buying behavior of consumers with respect to athletic footwear:Buying Behavior is the decision processes and acts of people involved in buying and using products.Consumer Buying Behavior refers to the buying behavior of the ultimate consumer. A firm needs to analyze buying behavior for:- Buyer's reactions to a firms marketing strategy has a great impact on the firm's success.- The marketing concept stresses that a firm should create a Marketing Mix that satisfies (gives utility to) customers, therefore need to analyze the what, where, when and how consumers buy.- Marketers can better predict how consumers will respond to marketing strategies.Types of consumer buying behavior are determined by:. Level of Involvement in purchase decision.. Importance and intensity of interest in a product in a particular situation.Buyers level of involvement determines why he/she is motivated to seek information about a certain product and brand but virtually ignores others.The decision processes and acts of individuals involved in buying and using products are based on two determinants: interpersonal influences and personal influences..As per this Nike case we are treating, we can conclude that consumer behavior proved to be more influenced by the 'product-focused campaigns' lead by competitors than Nike's 'mood and athletes campaigns', in fact, Nike lost a significant market share in the advantage of competitors Reebok and Adidas.Therefore, this non-product focused concept did not stimulate the consumer needs that showed more concern to product rather than brand.Moreover, Nike's products are considered to have higher prices relative to their competitors. According to Nike, the prices are realistic given the nature of the products they offer to consumers, but at times, consumers may not agree. This presents a weakness to mitigate the problems in their high price lines.B- What is the management decision problem facing Nike as it attempts to retain its leadership position?Three main decisions should be taken to retain leadership position:1- Product-focus ads despite Moods and Atmosphere.Nike's management decision was to shift from the 'mood and atmosphere' strategy to the 'product-focused strategy'. But what is the problem? Why are organizations so difficult to alter? Why don't people 'just do it,' to echo the Nike ad? The problem is not actually the change itself. Practically, the main problem remains in what is called the transition process that we'll describe in the following part.2- The PriceNike's products are considered to have higher prices relative to their competitors. According to Nike, the prices are realistic given the nature of the products they offer to consumers, but at times, consumers may not agree. This presents a weakness to mitigate the problems in their high price lines.3- All over the world - expanding businessAnother decision has been taken by the...

Find Another Essay On NIKE (studying the problems which it is facing)

Financial and Political Problems Facing the French Government in 1787

1099 words - 4 pages Financial and Political Problems Facing the French Government in 1787 In 1787, France was in deeply in debt, caused in the main due to the conflicts in which it had partaken during the earlier years of the eighteenth century. The conflicts, including the Spanish, Polish and Austrian Successions, the Seven Years war, and the War for American Independence, had cost France a massive amount of money, upto 6,000,000 livres

The Gilded Age, it earned a reputation of widespread corruption in government and business, as well as persistent economic, social, and political problems facing the nation.

703 words - 3 pages In the years following Reconstruction, America changed from a country of farms into a nation of growing businesses, factories, and cities. Despite these changes, the decades of the Gilded Age earned a reputation of widespread corruption in government and business, as well as the failure of the era's Presidents to resolve the persistent economic, social, and political problems facing the nation.The rise of industry and business defined the period

This is essay about the Movie Seven Samurai, how a little village used Stragegic managemnet to over come the problems the village was facing

789 words - 3 pages critic Joan Mellon, Kikuchiyo "stands at the emotional heart of the film. His peasant origins and rebellious transformation into an iconoclastic warrior express the epic moment of social transition at the heart of Seven Samurai. . . . He is accepted as a samurai out of the passion, energy, and the intensity of his desire which transcends the social impediment of his class"Q5) Did he gather information about the competition?A5) YesQ6) Did competition

This is a 5 minute long essay on the The importance of studying foreign languages. It deals with importance of studying languages for future jobs. This speech includes an outline. And a refrence.

772 words - 3 pages 5 minutes longThe importance of studying foreign languagesLanguages by definition can be classified as a communication among human beings that is characterized by the use of arbitrary spoken or written symbols with agreed-upon meanings. More broadly, language may be defined as a communication in general: it is regarded by some linguists as a form of knowledge, that is , of thought or cognition.Languages can be studied from at least two points of

The Most Compelling Reason for Studying Religion Today is Politics

1359 words - 5 pages world, and the soul of soulless conditions. It is the opium of the people’. Religion and politics have come full circle as in today’s society there are laws which govern the recognition of a new ‘religion’. For example, a legitimate religion has the right to claim tax exemption and must promote the moral and spiritual welfare of the community. It is my opinion that although there are other reasons for studying


1058 words - 4 pages demands that would entirely turn around French politics.After highlighting the financial and political problems facing the French government before 1789, we can see that the problems began with the cost of wars over a number of years, made worse by the misleadings of Jacques Necker, and the inefficient tax system. These long-term financial problems led to the political problems, which also disallowed any tax reform. The bourgeoisie and the

Facing the WTO Accession: Strengthen China's Banking Industry ----From the Evidence of Chinese Banking Problems

2090 words - 8 pages most serious balance-sheet problems facing Chinese banks in recent years, yet the exact figure of total NPLs in China's banking sector is still unknown. In 1999,the authorities proposed a solution of debt-to-equity swap to deal with this issue, i.e., to establish asset management companies (AMCs)to take over the existing NPLs of four wholly-state-owned banks, and to let AMC's to recover NPLs as far as possible ,with AMCs acting primarily as

Discuss the importance of three main problems facing the Weimar republic.

647 words - 3 pages The Weimar Republic was the first attempt to create a liberal democratic government in Germany. Looking at other democratic governments' success, the Germans thought that this action would help them get up on their feet again. However, the Weimar Republic was produced in a time of severe conflict between political and civil groups, and eventually gave in to the rise of Hitler and Nazi Germany. It was very weakly structured, which was where most

How successful were Solon's measures in dealing with the problems facing Athens in 594 BC?

2388 words - 10 pages In 594BC, Solon was appointed as archon (leader with supreme civil authority and power to act as a judge to cases involving Athenian citizens) to Athens, in an attempt to reform the state, which was facing a number of social and economic problems caused by political systems that they had in place at the time. His appointment was also intended to alleviate the problems that were threatening Athens with civil war, caused by other practices in

What are the main problems, Inconvenience, poor marketing changing internal and external difficulties company facing today

1171 words - 5 pages Topic: What are the main problems, Inconvenience, poor marketing changing internal and external difficulties company facing todayIntroductionTesco Plc is a large general merchandise and international grocery retail chain founded in yes 1919 in London. Tesco is the world second largest retail chain in terms of profits. It has the largest market share in UK with profits in billions. Tesco originally specialize in its food and beverages industry

A concise analysis of 3 main problems facing the Weimar Republic from 1919-1923.

547 words - 2 pages Wall Street Crash, and the death of influencing foreign minister Gustav Stresemann.The constitution of the Weimar Republic was unlike many constitutions seen today. It contained many flaws that caused many problems for Germany later in the future. The biggest, most problem-causing section of the constitution is Article 48. This article stated that in times of emergency, the president could ignore the existence of the constitution and take full

Similar Essays

Problems Facing The Internet Essay

964 words - 4 pages Problems Facing the Internet Every new technology has raised privacy issues. Today Internet is raising new issues about privacy and security among others. Right now there are many legal and ethical battles going on about the Internet and yet there are not consolidated laws regulating the Internet. In other words the Internet is self-regulated. Many organizations are trying to come up with laws that will regulate the World Wide Web. On the

Problems Facing The Nation Essay

1829 words - 7 pages throughout the world, we will not be able to stop al Qaeda from attacking us. The war on terrorism is causing more problems than it is solving troops are coming home physically and mentally injured. Many soldiers return to the United States missing limbs and gaping holes in their bodies. Not only are these soldiers physically injured but mentally as well suffering from post –traumatic stress disorder (PTSD). These soldiers have difficulty re

Immediate Problems Facing The Weimar Republic

540 words - 2 pages The Weimar republic was a democratic government in Germany created shortly after the first Great War (1919). It was named after the city in which the constitution was first created. This new government was meant to be the best solution for the Germans, but it was a failure because of the inefficiency of the constitution, various rebellions and the invasion- Inflation crisis in 1923.The first problem faced by the Weimar republic was its

1)Identify The Nature And Causes Of Two Major Economic Problems Facing Vietnam 2)Explain How Vietnam Is Attempting To Solve On Of These Economic Problems.

723 words - 3 pages currently just three companies listed on the stock market, and there are tight restrictions on the extent to which shares can fluctuate. Therefore it is likely to be some years before the stock market is a significant source of business capital.Furthermore, in a resent auction of five-year government bonds, there were no bidders. It had been hoped that the bonds would be traded on the stock market as an intermediate step towards its