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Nike The Business Side Essay

2145 words - 9 pages

Paper 2:

Look on Moodle at the “Team Guidelines & Rubric”
Please have your parts done by Tuesday

Based on your situation analysis and SWOT analysis, you need to come up with
specifically defined, measurable objectives. You should also include a specific time
frame for your objectives. In other words, your social media marketing objectives
should be specific; measurable; achievable, yet challenging; realistic; and time-based
(be specific about when you will achieve the objective).

Objectives: Manisha Sareen
It is important for any company to establish S.M.A.R.T goals. S.M.A.R.T is the acronym for the following: specific, measurable, attainable, realistic, and time-based ...view middle of the document...

7) Provide consumers with surveys on a monthly basis, and adapt to the changes they wish to see in the marketing campaign.
8) Create a presence on every aspect of social media (Ivkovic); i.e: People can click on a Nike advertisement on a different page and be directed to Nike’s official website.
9) Create a blogging portion on every Social Media Networking platform within the next year, and use this as a source of increasing revenue (“3 Objectives to Online Marketing”).
10) Make every effort to help Nike related web pages become as user friendly as possible within the next year (Gube).

These objectives are what will help Nike become the best that it can be. Social Media Marketing is very significant to the success of a company. If people learn about a product/service the more likely they are to invest money in it. Nike always aims for perfection, and these objectives will help Nike with exactly that.

Social Media Marketing Strategy: Mark
1) Target Markets
2) Theme
3) Strategies for Social Media Channels
The target market for this product are athletic individuals ages 18 to 55 with a moderate disposable income. These individuals can range from moderately active, such as casual gym goers and joggers trying to stay in shape, to professional, elite athletes who train to compete. We are targeting a person with an active body and an active mind who cares for their physical well-being. Individuals in this age range and economic class tend to use social media daily. The Nike Fuelband allows these individuals to further immerse themselves in their active lifestyles and reach new levels of physical fitness. The Nike Fuelband tracks a user’s physical activity by counting their steps, calories burned, following their movements and instantly sharing the information through Nike+ social media, where users can compare results and compete with friends. The target market for the Nike+ Fuelband will naturally want the product once they are made aware; these are people who are actively striving to be the most efficient versions of themselves, and the Fuelband makes that easier. Everyone associates Nike with its creative slogans. Nike serves to accomplish the following motto: “If you have a body, you are an athlete.” Their main slogan for the fuelband is “Life’s a sport, make it count.” The meaning behind this is to make sure you stay active throughout the day. Both of these slogans depict the importance of setting and reaching daily goals through the fuelband to keep you on track. Nike is big on promotions and uses various mainstream social media channels to market themselves as a company as well as to market the fuelband itself. The market currently has no product that directly competes with the Nike+ fuelband. The Fitbit has only one of the features similar to that of the Nike+ Fuelband; it tracks calories burned. As you can see Nike surpasses its competition severely, because not a single company has been able to create a...

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