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No Force Necessary Essay

1064 words - 5 pages

The National Football League (NFL) is one of the most popular sports organizations in America. It has amassed a huge following and is even celebrated religiously by many fans. Some fans will proudly support their teams until the day they die. The fans are the reason why the NFL is a billion dollar success. Support for one NFL franchise, the Washington Redskins, is being tested as it is caught up in controversy over its name. The debate over whether or not the name is disrespectful has reached national attention. Now, pressure to change the name is coming in from all sides. The Washington Redskins organization should be allowed to keep their current name because of its history, fan support, ...view middle of the document...

It will also create unnecessary cost to rebrand the organization.
Money is an important factor when running a successful business. Most NFL franchises tend to make millions of dollars in revenue a year and would like to keep every penny of it. If the Redskins were to change their name, the cost of rebranding would be 15 million (McCarthy 12). Creating a new name will not be a huge cost, but implementing the new logo on merchandise and inside the Redskins’ stadium will count for a majority of the rebranding expenses (McCarthy 12). The Redskins should not be pressured to shell out money for a name change that will have a huge effect on its fan base. However, the uncertainty of the Redskins’ name origin is a considerable reason for the organization to ponder a name change.
The name itself is shrouded in debate over its positive or negative origin. An organization would be very cautious if the negative origin turns out to be true. Also, many influential figures agree with selecting a new name. President Barack Obama and House Minority Leader Nancy Pelosi have expressed their support for a name change (Sneed 1). President Obama commented on the name saying, "If I were the owner of the team and I knew that the name of my team--even if they've had a storied history--was offending a sizable group of people, I'd think about changing it” (Riley) A Washington based newspaper has gone as far as changing the name in their coverage of the team (Sneed 1). The more national attention the issue receives can spell doom for the Redskins.
Other factor alluding to the downside of the name is the true heritage of William henry Dietz. Some critics claim Dietz was not a Native American born on the Pine Ridge Reservation, but a German American from Wisconsin (Leiby). It is believed Dietz posed as a Native American in order to receive fame by playing as a minority (Leiby). Those who counter the claim say Dietz attended the Carlisle Indian School, spoke of experiences while growing up on the reservation, and had an Oglala Sioux mother (Leibly). The fight over his heritage only adds...

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