This website uses cookies to ensure you have the best experience. Learn more

Nokia And The Mobile Phone Market

2673 words - 11 pages

TABLE OF CONTENT1.Evolution of the Mobile Phone Market2.Trends & Future of the mobile phone market3.Nokia's Marketing Strategy4.Competitors Strategies (especially Motorola and Ericsson)5. Summary and conclusionsThe mobile phone marketThe birth of the mobile communication industry resulted of a professional need, which means that people on the move sometimes had to be contacted urgently. AT&T's Bell laboratories made it possible in 1979 in the United States permitted thousand of people to switch messages in the same tiny bandwith. The Nordic area was also one of the pioneers, establishing cellular services in 1978 with the Nordic Mobile Telephone.In 1982 was introduced the GSM( Groupe Spécial Mobile) by France Telecom Research & Development in order to establish an European standards system. In 1985, the European Commission decided to impose this standard, and in 1987 thirteen countries signed a memorandum concerning the implementation of the GSM, which has become in 1989 the "Global System for Mobile Communications".The goals of this system consisted in two points:Mobile phones are standardized and work on every operator' networks.The network' elements (basic stations, switches...) are standardized, so it could be several suppliers and the competition can take place.The American market had also his standard which called "TDMA".By the beginning of 1993 was cellular service in place in more than 90 countries, resulted in several kinds of products like cellular phones obviously, but also pagers and PDAs( personal digital assistants). Pagers can received short messages in data and voice, and PDAs consisted in sending facsimile and e-mail, and eventually voice communication. But our interest will be focused on cellular phones because first, they have the advantage to provide an instant confirmation of receiving messages, and secondly, the main activity of Nokia is to produce them. Even if we will also pay attention to the activity of operating systems, because it's an important field for Nokia who wants to become the number one in the world, and also because it's the main activity of Ericsson, one of the most competitor of Nokia.*Main producers in 1993The European market was already dominated by the Nordic region suppliers, which were the Swedish L.M.Ericsson and the Finnish Nokia Mobile Phones. But the world leadership was Motorola, of course because of the importance of the American market. At the end of 1993, the world market shares were represented by 36% for Motorola, 20% for Nokia and 10% for Ericsson. The other European producers were Siemens and Technophone Ltd, but they were especially focused on their own market, which were Germany and United Kingdom. There were also other small companies like Storno and Cetelco, and Majors like Philips and Bosch which were under original equipment manufacturer agreement.In the rest of the world (Asia for example), we could find Japanese producers like Panasonic (representing 4% of the...

Find Another Essay On Nokia and the mobile phone market

Analysis on the Cellular phone industry -- Nokia

10114 words - 40 pages better phone. Therefore, building brand loyalty is crucial for this industry. It will be important for companies in this industry to be innovative and understand what customers need clearly in order to remain competitive, or else it will be out of the market in a short period of time.Nokia Corporation is a mobile communications company primarily offering voice-centric mobile telephones, enhanced communicators, entertainment and gaming devices and

Evolution of the Mobile Phone Essay

974 words - 4 pages earned new features. The devices had also become slimmer and sleeker. (Anonymous, 2011) The bulky bag phones were gone, and the small mobile phone had entered the market. Cell phones were now able to connect to Wi-Fi to access data. The introduction of the camera phone caused controversies when Paris Hilton’s phone was hacked to find personal information. (Cheng, 2013) Cell phones brought about new features, but also new issues. Phones kept

Mobile Phone Features, Design and Student Satisfaction

2231 words - 9 pages screen phone however the touch screen is now given more attention by removing the stylus and keypad or keyboard from the body. (Nelson, R. 2012) From the article of Economist, (Battling for the Palm of Your Hand, paragraph 1), most mobile phone today in the market fits to anyone’s need as a user and consumer. All mobile phone or smart phone in the market can send a SMS or MMS, can video call or voice call anyone, the a snap with their camera, can

Buyer Behaviour - Mobile Phone The Latest Technology

1147 words - 5 pages popular in Europe and north America. This was the period for the 1st generation mobile phones. The first, 1st generation mobile phone was the Motorola Dyna TAC 8000X.Then in 1990's the size of the mobile phones became slimmer. At this time mobile phones turned analogue to digital. This was the period for the 2nd generation mobile phones.Finally today 3G mobile phones include cameras, multimedia, mp3, Wi-Fi, etc.Sensory stimulies associated with

Marketing in the Mobile Phone Industry

2168 words - 9 pages targeting the leisure market and see this as the most profitable. Promotion One2One competes heavily along with the other mobile communications giants on prime time television. They retail within their own branches, via the internet and through retailer like The Car Phone Warehouse.

Advantages and disadvantages of owing a mobile phone

1503 words - 6 pages distant from each other and there aren't enough public means.All things considered, both country living and city living have some disadvantages, the right choice to take depends on you.3) "For and against essays" UNIT 10 POINT 11 PAGE 681) Your teacher has asked you to write a composition giving arguments for and against owning a mobile phone.Mobile phone is a good technology which is not lacking from our lives. This report will discuss the

How the Mobile Phone Works: Detailed description of the physics behind the functioning of a mobile phone

1808 words - 7 pages update on. Since the invention of the mobile phone, there have been a vast amount of developments and additions made to the mobile phone. The old mobile used to have a battery life of about three hours, but now the new generation phones can run for three days continually.The old generation phones could only make and receive calls but these days phones can send messages, take photos, find the nearest restaurant, receive the latest stock market

Topic three: The mobile phone-friend or foe?

1664 words - 7 pages Commonwealth Essay 22 January 2005Tanya HöpkerGrade 11QTopic three: The mobile phone-friend or foe?"Do not forget to pick up the files from the client," Michael demanded to his assistant over his mobile phone, "and then you can drop them off with my secretary.""That will be all for now, I will call you if I need anything else," he said, ending the call and shifting into third

Network infrastructure focusing on Wireless Networks: Bluetooth, Wi-Fi and Mobile Phone networks

4377 words - 18 pages example of Bluetooth would be connecting your phone to your laptop using Bluetooth and moving contacts from Mobile Phone to laptop.[11]Mobile Phone NetworksMobile phone networks all connect to a base station. A base station covers a certain amount of area using radio waves. This area of coverage is known as a cell. In order for users using a mobile phone can move from one cell to another these cells overlap slightly. When a user enters the edge of a

Competition in the European mobile phone industry: Introduction of UMTS in Spain

1016 words - 4 pages huge licensing fees for UMTS does not make sense especially with the uncertainty over payback period, return and profitability. Phone operators will suffer from distorted competition that will arise through the unprecedented high sums that have had to be paid, thus causing market fragmentation. Having paid huge sums for the UMTS licenses, phone operators are under tremendous pressure to shore up the financial resources needed to develop the

Introduction of UMTS in Spain Case Study Competition in the European Mobile Phone Industry

1594 words - 6 pages while they are on the go. At home and office, people have their own internet connections and hence do not need their mobile phones. Outside the office, WAP speeds are sufficient for important things such as checking email and stock quotes. With the huge investments made by the mobile phone operators, they are most likely going to charge a very high fee. Thus, UTMS may not be financially viable, keeping in mind that the initial investment is so

Similar Essays

The Mobile Phone Market Essay

3567 words - 15 pages Nokia are good examples of this as Microsoft has just completed its acquisition of Nokia. (Microsoft, 2014) The CEO of Microsoft states that they had acquired Nokia as it will advance their transformation of their organisation by buying over their capabilities and assets (patents). The main objective of Microsoft performing this action was to expand their market share on the mobile phone market as their Windows phone is already achieving great

Mobile Phone Firmware Flashing For Nokia

9287 words - 37 pages on NOKIA Digital Core Technology -3 (DCT-3) family. The main objective throughout this project is to download and upload the mobile phone firmware from the circuit using a computer via a parallel port. Other than that, a redevelopment of the original firmware has been made to enhance its security feature. This procedure can be done by utilizing the MBUS/FBUS connection that can be found easily at the mobile phone.This project consists of two

Advertising Plan For Orange Mobile Phone Network Directed At The Uk Student Market

4349 words - 17 pages off peak - 40 per cent of mobile phone users are on the wrong calling plan (Young-Hyuck, Jong-Kun & Byung-Do 2002). By advising customers of a suitable plan, they will save more money so will increase their loyalty and life time value to the company.Text Usage - for the same reason above, they could be directed to a better price plan.MPS/TPS Membership - mailing preference service and telephone preference service, 'do not call' and 'do not

The Mobile Phone Essay

2292 words - 9 pages , logos and ring-tones used today to accessorize the cell phone; it's no big surprise that children at the age of 8 are demanding the new Ericsson PF768 from Santa, or that Nokia 8810 for their coming birthday. To validate this conjecture, recently, the internationally famous children's animation corporation Walt Disney had released a new line of Mobile fascias in the market. These were criticized due to encouraging young