Nokia New Product Development Essay

2625 words - 11 pages

CIMP/Group 3/ Nokia_NPD Page 1
Group 3
Submitted To :
Prof. Rajeev Verma
Submitted By :
Group 3
60009 Ankita Pandey
60010 Ankur Jha
60025 Muskaan
60026 Neha Srivastava
60031 Rohit Kumar
Project Report On
"Nokia- New Product Development"

CIMP/Group 3/ Nokia_NPD Page 2
Letter of Transmittal
Group 3
PGDM
Batch of 2013
CIMP
Prof. Rajeev Verma
CIMP
Patna
Dear Prof.
Find an enclosed copy of the research report "Nokia- New Product Development".
This report is a summary of our findings from the research conducted over a period
of last one month, ending on 28th March, 2014. This will aid in understanding the
practicality in finding out different attributes in developing a new product that can
help Nokia regain its market in Smartphone segment. It will also help us find the
positioning Nokia in Indian Market.
We have tried to include the best possible data mostly relevant to the topic we are
covering.
Yours Sincerely
Group 3

CIMP/Group 3/ Nokia_NPD Page 3
ACKNOWLEDGEMENT
We take this opportunity to express our profound gratitude and deep regards to our
guide Prof. Rajeev Verma and Prof. Jyoti Verma for her exemplary guidance,
monitoring and constant encouragement throughout the course of this report. The
blessing, help and guidance given by them time to time shall carry us a long way in
the journey of life on which we are about to embark.
Lastly, We thank our friends from PGDM 2013-2015 for their constant
encouragement without which this assignment would not be possible.
GROUP III

CIMP/Group 3/ Nokia_NPD Page 4
Contents
LETTER OF TRANSMITTAL .................................................................................................................................................. 2
ACKNOWLEDGEMENT ....................................................................................................................................................... 3
EXECUTIVE SUMMARY ...................................................................................................................................................... 6
Conclusion ......................................................................................................................................................................... 7
Recommendations ............................................................................................................................................................ 7
PROBLEM DEFINITION....................................................................................................................................................... 8
BACKGROUND TO THE PROBLEM ................................................................................................................................................... 8
STATEMENT OF THE PROBLEM ...................................................................................................................................................... 8
APPROACH TO THE PROBLEM...

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