'non Verbal Communication May Be As Powerful As Oral Or Written Communication.' Discuss

639 words - 3 pages

The most basic form of communication to human beings is non-verbal, which is often unplanned and spontaneous but can give a greater impact than verbal communication.*Body language is the main medium for communicating non-verbally and takes place through facial expression, gestures and postures and physical contact; these all provide important clues as to our own and other people's behaviour and real feelings.*Facial expressions and eye movements, such as smiles and frowns,showing signs of anger or disbelief, reveal both the type and intensity of feeling and are particularly effective in communication.*Gestures and postures such as pointing, and the way an individual moves, sits or stands, can express a number of different feelings: friendliness, hostility, assertiveness and power. In copying gestures and postures, our body language confirms that we are thinking and feeling the same way as the other ...view middle of the document...

This may be an important way of breaking down initial barriers and therefore opening up the opportunity for effective communication.*Voice characteristics form an important part of our personality and relay a great deal of information. They are extensively used in verbal marketing communications such as radio and television advertising. Accents and tones reflect psychological characteristics, seductive voices and tones increase our attention and research suggests that consumers of information find it difficult to listen to monotone voices. Successful speech is confident and positive, particularly in presentations to clients, or at conferences.*Personal appearance, in terms of what you wear, when you wear it, and hairstyle and make-up, expresses psychographic characteristics of lifestyle and personality, occupational and socio-economic grouping, sexuality and even political orientation and religion. The images you wish to be projected in a visual communication such as a poster campaign can be achieved through combining clothes and styling, and are mostly used to reflect aspirational values of the target market. In your professional capacity, the type of clothing worn at formal functions such as an advertising pitch may differ from office clothes or clothes worn when attending a training seminar.*The use of time and personal space is a rather more abstract concept in non-verbal communication but is just as important, particularly in business situations. The size and type of office, its furnishings and equipment will usually reflect the status and position of an individual in a business organisation.In some cultures it is important to be late if you wish to demonstrate power and status. In other societies or business environments this would be considered disrespectful and even rude.In conclusion, non-verbal communication consists of:* Body language: Gestures, postures,eye movements,type of physical contact and voice characteristics* Personal appearance: Clothes, hair, make-up* Use of time and personal space: Manners, hospitality, respect, physical space

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