Not Se Essay

1122 words - 4 pages

9/11/2014 Digital marketing and CIO / CMO relationships | ZDNet
http://www.zdnet.com/digital-marketing-and-cio-cmo-relationships-7000033420/#ftag=RSS3246d0d 1/4
Thanks to the Pegasystems blog for this
image
Digital marketing and CIO / CMO relationships Summary: Shifts in marketing have had a major impact on IT. Here's what you need to know about digital transformation and changing roles in the C-suite.
By Michael Krigsman for Beyond IT Failure | September 8, 2014 -- 15:41 GMT (08:41 PDT)
Relationships between IT and marketing are a perennial source of interest, analysis, and concern. With the growth of technology budgets inside marketing, the impact on IT and the CIO is undeniable.
Consulting services firm, Avanade, interviewed marketing and IT executives to gain their perspective on how both groups can develop a collaborative perspective (http://www.avanade.com/CIMOvision) , and published the results as a report in the form of an ebook. I contributed to the project, providing an overall view on tensions between IT and marketing. It's a topic about which I often write, so here is an adaptation of my comments.
Rise of Digital Marketing Historically, marketing was an exercise in branding and broadcasting. Brands would develop their message and communicate using broadcast mediums such as advertising on television and magazines. Branding meant a tightly controlled series of one-way communications.
Eventually, the Internet enabled large communities of interest, in which consumers could communicate rapidly and form a collective voice that brands could not ignore. Forums, discussion groups, Twitter, Facebook, and other social channels gave consumers the power (http://www.huffingtonpost.com/vala-afshar/digital-marketing-in-the_b_5101032.html) to shape public sentiment and opinion regarding brands. The rise of digital media put consumers in the driver's seat.
Scott Brinker, author of the Chief Marketing Technologist blog, wrote a great e-book describing the transition (http://chiefmartec.com/2014/03/new-brand-marketing-technology/) from traditional to digital marketing.
In addition to the sheer speed of communication, digital media adds a new dimension to marketing: highly accurate data. When a YouTube clip or a blog post goes viral, for example, a brand can measure the impact with greater precision than ever before. The ability to track digital interaction based on data, together with the new empowered consumer, changed marketing from broadcast messaging to customer engagement (http://blog.hubspot.com/sales/paul-greenberg-defines-customer-engagement) .
Most importantly, accurate data enables marketers to cultivate a relationship with buyers, based on their particular interests. While engagement and relationship are the hallmarks of modern marketing, traditional branding efforts (http://tenayagroup.com/blog/how-traditional-brand-methods-fall-short/) relied on:
Top-down, command and control relationships Assumption that customers are a commodity Attempts...

Find Another Essay On not se

Medjunarodna trgovina proizvodima intelektualne svojine (international trade in IP)

6913 words - 28 pages Me|unarodna trgovina proizvodima intelektualne svojine . UNIVERZITET U BEOGRADUEKONOMSKI FAKULTETSEMINARSKI RAD IZ PREDMETA ME\UNARODNA TRGOVINATEMA: Me|unarodna trgovina proizvodima intelektualne svojineStudent:Bogdan Stojiqkovi}BEOGRAD, MAJ 2006.INTELEKTUALNA SVOJINAIntelektualna svojina je svojinsko pravo koje se daje osobama nad stvarala{tvom wihovog uma. Ona obi~no daju tim osobama ekskluzivno pravo nad upotrebom wihove kreacije na odre

Turbo Pascal Essay

6097 words - 24 pages requiere primero que el archivo se encuentre abierto en modo de lectura, usando la sentencia RESET (), posteriormente se utilizan la instrucción ReadLn (), para leer los datos. Su sintaxis es la siguiente:ReadLn (Var_Archivo, Datos);En este ejemplo abriremos un archivo de texto, y leeremos su contenido:Program Leer_Texto;VarArch: Text;Cadena: String;BeginAssign (Arch, 'demo.txt');Reset (Arch);While NOT ( EOF ( Arch ) ) DoReadLn( Arch, Cadena

La vida y el trabajo de Pablo Picasso

1328 words - 6 pages palabra fue lápiz. Su madre y su padre le animó tanto a soñar y seguir su propio camino. "Cuando yo era niño, mi madre me dijo: 'Si te haces soldado, serás un general. Si usted se convierte en un monje que va a terminar como el Papa'", recordó más tarde. "En cambio, me convertí en un pintor y terminé como Picasso." (Source A) Era obvio a sus padres que Picasso tenía una habilidad natural como un artista y su habilidad sólo creció a medida que

SE Asian Nationalism

881 words - 4 pages Bloc protested against U Pu and organized strikes in 1940 which saw the arrest of Ba Maw and the escape of Aung San. U Saw rose to power against Ba Maw’s govt and repressed Thakins. Evaluation: Disunity within the ranks of various nationalist parties saw the fall of various nationalist movements as the leaders of the movements could not reach a compromise with each other. TS: Another reason for the failure of SE Asian

Pro se Litigation Needs to be Outlawed

3101 words - 12 pages pro se is legal. In order to precede pro se, one must intelligently volunteer to self-litigate (Faretta v. California). However, even if someone does manage to precede pro se, he or she does not know enough about his or her basic rights (Moskovitz) or how to use case law to support his or her legal claims (Snukals and Sturtevant Jr.). To become a licensed lawyer you must complete a four year bachelor’s degree, three years of law school, and

Business-Marketing

2091 words - 8 pages step in a public relations plan is the evaluation stage. The evaluation stage will determine whether or not the plan met its objectives. The objective of the plan is to gather information on how the public may perceive the "Electric Car." Press Release When writing a press release there are ten rules that every Public Relations professional must follow in order to ensure that their press release makes the news and is read on the Internet.1

Social Competence And Rejection

7086 words - 28 pages , while popular children posess the ability to develop leadership and to include others in different group activities, so no body is left behind. It can be concluded that rejected children are not able to develop and practice a satisfying social competence.Key words: social competence, rejection and popularity.La competencia social es el conjunto de habilidades con las que se cuenta para lograr relaciones estables y positivas con el medio social

Sociology and lerning

7733 words - 31 pages konstantne potrebe apostrofiranja uloge i značaja znanja u novoj ekonomiji, odnosno ekonomiji znanja. I to ne samo u kontekstu potvrde niza društvenih, tehničko-tehnoloških, proizvodnih i razvojnih promjena uzrokovanih tehnološkim revolucijama i globalizacijskim procesima kojima se poduzeća i nacionalne ekonomije moraju prilagoditi žele li opstati u nadmetanju na globalnom gospodarskom prostoru. Svrha leži i u

ensayo

7066 words - 28 pages sea en versión impresa o sin conexión (sin acceso a Internet). Es importante destacar que: • Usted debe tener acceso a Internet para completar los examens y recibir su certificado de finalización. • Necesita tener acceso a Internet si desea ver los documentos con hipervínculos a los que se hace referencia en todo el PDF. Rastreo de su finalización y prueba de su conocimiento Su progreso en este curso se

Lucrare despre maiasi. Populatie amerindiana care au populat zona de mijloc a americii pe locul unde este astazi Mexicul (America Centrala)

5538 words - 22 pages scrierii maya, socotită până acum câteva decenii ca indescifrabilă.ARHITECTURAArhitectura acestor oraşe cu variantele locale care le confereau personalitatea, aveau o notă comună specifică, un stil propriu, la fel de caracterizat şi de distinct ca arhitectura greacă, romană sau gotică.Materialele de construcţie se găseau din abundenţă: lemnul şi piatra

Transtornos da personalidade

7688 words - 31 pages ;ÃOPERSONALIDADEO QUE É?As teorias, discussões e controvérsias sobre a PERSONALIDADE foram temas sempre presentes em toda história da filosofia, psicologia, sociologia, antropologia e medicina geral. Entre tantas tendências, destaca-se um tronco ideológico, segundo o qual os seres humanos foram criados iguais quanto sua capacidade potencial. Neste caso, a ocorrência das diferenças

Similar Essays

Lenguaje Sql Essay

4944 words - 20 pages más de 5.Código C_TIPO_DOCNombre D_TIPO_DOCPaíses Dirección Tipos_DocumentosC_PAIS TeléfonoD_PAIS N_EmpresaC_PAISC_TIPO_DOCNro_DocumentoClientesHay tres tipos de relaciones (de que manera se establece la relación)De 1 a 1De 1 a infinitos o muchosDe muchos a muchosUse PaísesgoCreate Table Países(C_PAIS smallint not null,D_PAIS var char(20) not null)goUse Tipos_DocumentosgoCreate Table

Motivating Sales Engineers In The Industrial Business

1719 words - 7 pages groups of two or three. Most of us would spend only a few hours a week in the office, while the rest of the time visiting customers and home-working. Consequently, it was a lonely job, which provoked necessity to belong. Nevertheless, Festo discouraged belongingness amongst its SE, for fear of unionism. In addition, Festo had historically praised more on employing someone who can sell, than an engineer who might or might not. Nevertheless, that

Innovation, Design, And Creativity For Competitive Advantage

898 words - 4 pages DEFINITIONS PAPER PAGE \* MERGEFORMAT 1 OI/361 Innovation, Design, and Creativity for Competitive AdvantageDefinitions PaperEn el siguiente escrito se definen y contrastan los términos de innovación, creatividad y diseño aplicados al mundo de los negocios. Estos términos son de uso frecuente en el mundo empresarial. Al mismo tiempo, son esenciales para las empresas, ya que estos ayudan a los administradores y

¿QuÉ Es Un Gerente? Essay

2009 words - 8 pages Panorama de la Administración Caso 1CASO 1: ¿QUÉ ES UN GERENTE?TRANSCRIPCIÓN DEL CASOAl hacer su entrada al salón de conferencias, el señor Rivera, gerente de división de una compañía de gas que sirve alrededor de 200 pueblos, notó que todos los miembros de su equipo gerencial estaban presentes. La reunión especial fue convocada con el propósito de organizar un