Ob Paper

999 words - 4 pages - by soulfulterbium ✓ Expert Reviewed

Virgin corporate culture (Rakshith):
Salient elements of Virgin corporate culture
Artifacts and Espoused values of Virgin Empire
Virgin is often associated with brightly colored (red) flight attendant uniforms that includes miniskirts. It maintains an atmosphere of informality and openness at the head office and has none of the traditional corporate feel – neckties are rarely worn, jeans are commonplace, and everybody is on first-name terms. Its earlier logo, Gemini twins, was a groundbreaking sight of its time.
Branson is a people’s entrepreneur. He has diversified the Virgin brand into transport, travel, entertainment, financial services and communications while upholding the brand’s reputation for quality and consumer fairness. Virgin is not a one-product brand like Nike or Coca-Cola. Virgin is different and diverse and can extend to wider range of marketing areas. He never followed a path of growth through joint ventures, which has continued till present day. (potentially redundant) t brand like Nike or Coca-Cola. Virgin is different and diverse and can extend to wider range of marketing areas. He never followed a path of growth through joint ventures, which has continued till present day. (potentially redundant)
t brand like Nike or Coca-Cola. Virgin is different and diverse and can extend to wider range of marketing areas. He never followed a path of growth through joint ventures, which has continued till present day. (potentially redundant)

Virgin has consistently resisted centralization. Each operating unit is expected to stand alone having little interaction with the head office or other units. Unit managers network informally and corporate policies are understood rather than codified. Even to this day, the company lacks definite HR policies. Managers know and are expected to treat employees in the utmost respect, in fulfillment of Branson’s ideal. To stretch the decentralization concept further, Virgin has refrained from implementing positions and rules that Branson believed that would cause interference and stifle managerial creativity by failing to delegate purchasing or key strategic roles such as that of (position). For a long time Branson’s canal houseboat in London paired as his home and office space, with one bedroom serving as the office for his secretaries and a small sitting room with a table serving as his office space. On occasion the bathroom paired up as a boardroom with Branson occassionally conducting meetings from his bath. His cousins, aunts, childhood friends, parents, and former girlfriends have all been drawn into business activities. He has also upheld diversity, built trust, and fostered creativity by providing many of his staff opportunities that more conventional companies would not otherwise considering giving, with potential gender, depth of professional experience, or training considerations. Branson has fostered the impression that people work at Virgin for fun rather than simply a means of earning a...

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