Obesity And The Fast Food Industry

782 words - 4 pages

As a college student I eat a lot of fast food. I probably eat out or get food through the drive-thru seven times a week. My mother made most of my meals during the week when I was growing up, she always made sure I had a healthy dinner four out of the seven days of the week. As life as gotten busier with work and college, its much more difficult to attain a consistent healthy eating schedule. I love fast food. I like the taste and always have cravings for a vast majority of fast food joints. However, I know it is bad for me and can long lasting health effects on my well being. In Eric Schlosser’s Fast Food Nation, he exposes the underbelly of the fast food industry. He examines the ...view middle of the document...

However, it is clear that because of corporate greed and negligence many companies have taken advantage of situations at home and abroad.
The most despicable part of the work was Schlosser’s exposure of fast food’s cooperation’s exploitation of children. Marketing to children has been a major goal for food corporations in the last half of the century. Schlosser uses the prime example of McDonalds and their advertising geared towards children. McDonald’s modeled their children’s advertisements, Ronald McDonald and his friend, after the Walt Disney Company’s cartoon characters like Mickey Mouse. McDonald’s goal was to instill brand loyalty that would persist, even through adulthood. McDonald’s wanted to bring install a brainwashing gimmick into America’s children so when they became adults they would have a false sense of nostalgia of their childhood every time they ate at McDonald’s. I feel the author puts too much emphasize on this notion, because when I go to McDonald’s I don’t go because I want to rekindle my relationship with Ronald McDonald but because I want a Big Mac. Now the chemicals and fats they put in the food that make it taste good are the real reasons I go back for seconds at the...

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