Corpulence or Obesity as it is commonly known, is taking over the United States. The percentage of overweight Americans is overwhelming. Obesity is widely becoming more prominent and acceptable in American society, with fast food advertising and consumption becoming more important to the general population, lackadaisical lifestyles taking over the nation, and the cost of healthy food versus the cost of unhealthy fast food so contrasting.
Obesity can be seen across the faces of every American if they themselves are not obese; they are related to or know someone who is. It is a taxing epidemic, with society spending their hard earned wages on food that are just fillers with no nutritional value what so ever. There is nothing healthy about fast food. It has been said that, if it goes bad, it is good for you. Some health effects of obesity are cancer, heart disease, diabetes, and premature death. (Wexler, 2007) The new generation’s life expectancy may be lower than their parents. “Children are exposed to tens of thousands of ads each year on television alone, the majority of which are for fast food, junk food and sugared cereals.” (Miller, 2010)
Advertising to children can be seen in many different venues including television, online, and huge billboards posted across skyline. Television advertisements can be seen plastered across every channel; from the well-known jingle “I’m Lovin’ It” from every McDonalds commercial to the Trix bunny stealing the branded cereal and children saying, “Silly Rabbit, Trix are for kids”. Fast Food is consumed daily by the billions. McDonald’s serves an astonishing seventy five burgers every second. Continuing with feeding over sixty eight million people every single day, which is about one percent of the world’s population. (Lubin & Badkar, 2012) With statistics such as that, something needs to be done.
Food companies do not have the same nutritional standard, which makes a huge impact on what can be advertised. They label products healthier because they have had a part of the unhealthy ingredient taken out of the product. When in reality, everything about that product is unhealthy. (Miller, 2010)
In 2012, adults above the age of 18 spent four hours and thirty three minutes a day using digital equipment, and Fisher reports four hours and thirty eight minutes a day are spent watching television. Reading such as books, magazines, and other printed items were read thirty eight minutes a day. He emphasizes in 2013 that the same age group was spending five hours and sixteen minutes a day using digital equipment. Television viewing declined down to four hours and thirty one minutes a day. Printed items were read thirty two minutes a day. It can be deduced that more time is spent in the digital world than watching television or reading. This leads to lackadaisical lifestyles amongst all Americans. It can be found that even when exercising people are using their digital electronics. (Fisher, 2013)
Food prices rise and fall,...