Event Management Essay

5980 words - 24 pages

EVENT MANAGEMENT ASSIGNMENT ONICC CRICKET WORLD CUPICC CRICKET WORLD CUPThe ICC Cricket World Cup is the premier international championship of men's One Day International (ODI) cricket. The event is organized by the sport's governing body, theInternational Cricket Council (ICC), with preliminary qualification rounds leading up to a finals tournament which is held every four years. The tournament is the world's 3rd largest (with only the FIFA World Cup and the Summer Olympics exceeding it) and most viewed sporting event.Mission StatementLeading world cricket by:Providing a world-class environment for international cricketOn-field excellenceA clear and coordinated calendar with contextGoverned to succeedA robust regulatory environmentProtecting the game and its integrityDelivering 'major' events across three formatsWorld class major events through to 2015Generating revenues to reinvest in the global gameProviding targeted support to MembersProviding a platform for successFocusing on growth and improvementPromoting the global game'Breakthrough' initiatives to build the audience beyond 2015Spreading cricket's great spiritTargeted promotional campaignsOrigin & HistoryIn the early 1960s, English county cricket teams began playing a shortened version of cricket, which only lasted for one day. Starting in 1962 as a 4-team knockout competition known as the Midlands Knock-Out Cup and the Gillette Cup in 1963, one-day cricket grew in popularity and in 1969 a national league called the Sunday League was created. The first One Day International came about from a rain-aborted Test match at Melbourne between England and Australia in 1971 and was played on the final scheduled day. The forty overmatch (eight balls per over) was used to fill the time as compensation for the frustrated crowd.The success and popularity of the domestic one-day competitions in England and other parts of the world as well as the early One-day Internationals prompted the International Cricket Council to consider organising a Cricket World CupThe ICC Cricket World Cup is the flagship event of the international cricket calendar and takes place every four years, with matches contested in a 50-over format.The 2015 edition will be the 11th of the tournament and will be jointly hosted by New Zealand and Australia. The two countries combined in 1992 to jointly host the tournament.One of the world's largest international sports tournaments14 competing teamsEngaging one fifth of the world's populationExpected television audience of more than a billion peopleMore than 400 accredited players and officialsThe first tournament took place in England in 1975 which was won by the West Indies. The most recent event was held in 2011 which was won by India, who hosted the tournament along with Bangladesh and Sri Lanka.
Year

Host Nation(s)

Final Venue

Winner

Runners-up

1975 ​

England

Lord's Cricket Ground, London

West Indies

Australia

1979

England

Lord's Cricket Ground,...

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