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Online Marketing: The Smart Way Of Advertising On The Internet

2336 words - 10 pages

“The Marketing Accountability Imperative: Driving Superior Returns on Marketing Investments” written by Michael Dunn and Chris Halsall is about how the world today has become so advanced with all kinds of new innovative technology. Including the emerging middle class of other countries brings even more technology and a more competitive world. Because of this emerging middle class it increases the demand of your product to an uncontrollable extent, now not only should you advertise in the US but also in other emerging countries. Therefore the cost of advertising goes up a substantial amount, without those advertisements your company can almost be forgotten overnight. Where and what your company invests in is crucial to the marketing world. Knowing how to get information or products to people in a way where the consumer actually will acknowledge is crucial, most emails sent out by companies with regular updates will be deleted or spammed. Each email that gets sent will cost the company a small amount but each email wasted will add up and by the end of the year a million dollars could be wasted because of emails being deleted. This cost can be diverted through a few ways including only sending emails to customers that have recently viewed your site or people that are constantly on the site. Managing your expenses with online marketing is very important.
Joanna Lord brings up some very good ideas about where the future of marketing is going in her article “10 Online Marketing Predictions to Inform Your Strategy in 2014.” Her first couple tips all have to do with “Smart Objects” so she’s talking about smartphones, tablets, iPods and all kinds of Internet capable devices. “This sounds like jargon, I know. But, finally, paid and organic marketing meet, fall in love, and have the most beautiful little baby: paid organic social amplification”(Lord 4). This image shows how many Internet users
use social networking. Social media advertising is one of the best ways if not the best way to get you connected with basically the whole entire world. Twitter, Facebook, Instagram, Vine and hundreds of other forms of social media will amplify your customer base and content in ways you can’t imagine. Emerging yourself in the massive world of social media and networking is crucial to all new and old marketing companies. Lord also talks about how marketing can possibly take a dramatic turn back to the days of gifts and handwritten notes so the marketer can build a relationship with their customers. If this does happen then every package, note or gift will be extraordinarily appealing to the customer. Appealing visuals takes a huge part in attracting visitors to your website, a user-friendly website with cool videos and fun colors will be much more successful than a dull gray hard to use website from 2005. “Reciprocal Loyalty” she says is not only having loyal customers but being loyal to your customers by investing back into them through rewards and going the extra...

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