Online Marketing In Sri Lanka Essay

3637 words - 15 pages

Online Marketing in Sri Lanka

1.     Introduction

The development of online marketing in Sri Lanka is lagging behind when compared to developed countries. The adoption of online marketing is more than a technical issue. Country specific factors such as differences in culture and business environment are influencing the nature and type of appropriate IT solutions including online marketing. Therefore the marketing strategies must be suitable for the country to reach and communicate with the target audience. Online marketing and selling has enabled business organizations to provide better quality products and services, reduce costs and shorten deliver times.

Kotlar defines online marketing as “marketing conducted through interactive online computer systems, which link consumers with sellers electronically”. (Kotlar et al, 1997) A company engaging in online marketing can use methods ranging from hosting an informative web site to taking orders over the internet to having a fully integrated Customer Relationship Management and Order Management system over the internet.

The internet is considered as the engine of bringing phenomenal changes to business and society and failure to adapt to these changes would face extinction. Therefore both the Sri Lankan government and the private sector are conscious about the need to promote IT and online marketing to achieve competitive advantage.

Online marketing is a sub system of e-commerce which is defined by Gartner Group, USA as “a dynamic set of technologies, integrated applications and multi-enterprises business processes that link enterprises and consumers together”, which covers the use of messaging, networking and applications to enable communication of business information. E-Commerce could take place between businesses, business to consumers (e.g. or between customers facilitated by an intermediate service provider (e.g. e-bay).

Online marketing has its own advantages such as improving productivity and competitiveness as well as challenges and barriers. These, in relation to Sri Lanka, will be discussed in this paper.

2.     Current Status

A recent survey by the Department of Census and Statistics has found that only 9.7% of Sri Lankans are computer literate although the overall literacy level is over 90%. The Colombo district has the highest computer literacy of 20%. However the current trend of many youngsters opting for IT education and the government policy of e-enabling Sri Lanka are healthy signs that the computer literacy would take a steep upward trend in the years to come. 10% of urban households report having computers as against a low 3% in rural areas. Only 0.9% and 0.7% of households have access to email and internet respectively. The number of email and internet connections has grown at an encouraging rate since year 2000 as shown in figure1. In addition many cyber cafés and workplaces also provide, to those who patronage them, access to the...

Find Another Essay On Online Marketing in Sri Lanka

Voluntary Simplicity and WouldiIt Work in Sri Lanka?

2480 words - 10 pages Voluntary Simplicity PAGE \* MERGEFORMAT 1 What is Voluntary Simplicity and would it work in Sri Lanka?A study on the benefits of the Voluntary Simplicity ideology in today's society……………………….Voluntary SimplicityWhat is it and how does it apply to Sri Lankan society?We live in times where consumerism has taken over society and those who have endeavored to realize their lifelong

Women Headed Families in Underserve Settlements and Housing in Colombo Sri Lanka

1545 words - 6 pages diversity as gender, race, socio-economic status and ability. Hence gender is not only factor for marginalized women headed families in housing but also socio economically and in terms of ability they further marginalized among different groups concerned i.e. women, low income etc. 2.2 Women headed families in Colombo Women headed families in Sri Lanka is a controversial topic due to 30 years civil war. Overall significant number of men

The report of current and future technological advances in Sri Lanka: Under the sections of Travel, Home and Work

1429 words - 6 pages I am writing a report on the changing of technological advances in my country. I would like to get high marks for this report to passing the Examination. Sri Lanka is a rapidly developing country among Asia-pacific region. In the 21 century, have been many technological changes in the difference sectors in Sri Lankan society. I will discuss technological advances with major sections in the country, such as workplace, travel and the home

The marketing implication of the online banking in Malaysia

3386 words - 14 pages licences to qualified foreign players with a presence in the global Islamic banking industry.Malaysia last June completed the world's first Islamic global bond issue, lead managed by HSBC. There are two domestic Islamic banks in Malaysia but most conventional banks, including foreign-owned ones, offer Islamic banking services online (The Financial Gazette Online, 2003).Table 2: Basic issues permeate the entire six step online marketing process

Ceylon Calling - Reasons to Visit Sri Lanka Now

753 words - 4 pages , reservations must be made well in advance. Accessibility and Affordability The Electronic Travel Authorization System offers official authorization for a short visit to Sri Lanka online. This is a simple process, effective from January 2012. The entire country can be covered in just a few days. The compact size and easy access make the country a unique destination. To get around, there are options from private helicopters to the ubiquitous

Public Relation Champaign Overview

2539 words - 10 pages ), new construction or rebuilding of homes due to the recent tsunami is a primary goal of the Sri Lankan government. XXX-XXX, Inc., a manufacturer of prestressed/precast concrete products recognizes the potential for introduction of its portable Terra Block machine to this overseas market. The marketing department will, 1) identify XXX-XXX, Inc's public relations or PR issues based on introducing a new product in Sri Lanka, 2) identify the target

Sri Lanka

2016 words - 9 pages extending to 24 nautical miles. (world factbook) The population of Sri Lanka is over 20 million. The Sri Lankan Department of Census and Statistics categorizes the population into five major ethnic groups: the Sinhalese, Sri Lankan Moors, Sri Lankan Tamil, Indian Tamil, and others. The Sinhalese are the predominant ethnic group in the country consisting of 82% of the population. (Census). Interestingly enough, Sri Lankans judge the ethnic

The Economy of Sri Lanka

1546 words - 6 pages INTRODUCTION Sri Lanka is the home to many languages, cultures, ethnicities. It is an island country on the northern Indian Ocean off the southern coast in India’s subcontinent located in southern Asia. There are many things that contribute to their economic growth and I shall discuss some of them below. ECONOMIC HISTORY OF SRI LANKA According to Sri Lanka wonder of Asia, (2014), when explaining Sri Lanka economic growth, it is advisable

Marketing plan for a Telecommunications Company

1990 words - 8 pages meet the overall business objectives. Marketing has a key role to play in strategic planning, because it is the job of marketing management to understand and manage the links between the business and the "environment".In our survey we tried to find out the link between different stages of developing a long term marketing plan. For our studies we have selected Sri Lanka Telecom Ltd. Detail analysis of the company and the telecommunication industry

Sri Lanka ICT Industry

1895 words - 8 pages .- The Government of Sri Lanka has recognized the potential of IT-enabled services and has taken positive steps in marketing Sri Lanka's potential by providing numerous incentives.- The presence of many international technology vendors and solutions would enable creation of the most advanced set-ups in this technology- intensive segment- With disaster recovery and business continuity solutions account for approximately 10% of all ITES offerings. Sri

stock echange

1668 words - 7 pages for the first time in Sri Lanka's history.[8] All Share Price Index (ASPI) broke the record for its previous high by marking 3549.27 points on 11 January 2010.[9] CSE was the best performing stock exchange in the world in 2009 as it jumped 125.2 percent during that year.[10]See alsoList of South Asian stock exchangesMilanka Price IndexReferencesCSE Annual Report 2004^ Sri Lanka's stock exchange opens new regional branch, Lanka Business Online

Similar Essays

Dramatherapy In Sri Lanka Essay

4410 words - 18 pages , therapeutic theatre, experiments towards dramatherapy, and our current practice of dramatherapy in Sri Lanka as a holistic experience.Unfolding drama of lifeDrama is life. It is the unfolding or the blossoming of all existence. Life is manifested as energy. Man's passion, urge, motivation, fervour or zeal is the innate energy in his composite. His interaction with all organic and inorganic phenomena, is the movement of energies. Hence, drama is an

Internation Academic Conference In Sri Lanka

3172 words - 13 pages Jeyakirujan 9233 64641 B.N Hinduranwala 8334 63741 W.A.R.I Wijemuni 8894 64301 Date: ……………………… Supervisory Lecturer Approval: …………………………IntroductionThe Tourism Industry is an emerging industry in Sri Lanka after end of war in 2009. Tourism Industry includes variety of sectors namely accommodation

History Of The Conflict In Sri Lanka

638 words - 3 pages Sri Lanka is host to one of the world’s most violent wars that has endured for most of the past 25 years, suffering hundreds of thousands of deaths in conflicts in both the north and south. Previous attempts to resolve the ethnic conflict between the Sri Lankan Tamils, who have traditionally inhabited the northern and eastern regions, and the Sinhalese, concentrated in the central and southern regions, have been tried since the 1950s, but

Many People Are Interested In The Small Island Sri Lanka;

3933 words - 16 pages Many people are interested in the small island Sri Lanka; where it is, what the people are like, and most of all the characteristics of the culture. Sri Lanka is located about thirty miles south of India. Due to the island's pear- shape, it is often affectionately called the "Teardrop of India." (Wanasundera 7). Both cultures have contributed to the American culture, are faced with many stereotypes in America, and have many intriguing customs