This website uses cookies to ensure you have the best experience. Learn more

Internet Marketing And Social Media Essay

1349 words - 5 pages

Since the invention of the Internet, and it’s global popularity, the Internet has become an essential resource for companies trying to market their product or service. With consumers attached to their smart phones and other electronics, the Internet, and apps on various devices the controlling platforms for marketing. With the speed of the Internet and its availability to many people, it is the most effective way of marketing. The Internet has strengthened the relationship between marketers and customer.

The Internet was not always as convenient as it is today. The high speeds available have grown exponentially since the introduction of bandwidth. “Until 2007 most Americans lacked high-speed Internet connections at home” (Conlin, 2014) Also, the amount of people using the web globally has increased over a thousand million since the turn of the twenty-first century. “The Worldwide Web (WWW)2 – as a medium for entertainment and news – did not exist as an effective communications medium until the 1990s.” (Conlin, n.d.) This development of the web has created a means for Internet marketers to reach limitless potential customers all over the world.

Internet marketing has reached new heights because of web programing. Google first introduced algorithms that allowed its marketers to follow individual people’s web searches and sites they visited.

The search engine provided marketing executives with information about the viewing habits—what viewers saw, how long they spent on the page, and what links they clicked. Google made it easy for marketers and advertisers to find out who looked at what website (media) and when, giving marketers the opportunity to target their advertisements more effectively. (Conlin, 2014, p. 6)

The algorithm helped marketers categorized viewers by websites visited, age, salary, occupation, and luxury spending. These consumer evaluations called e-scores, makes the Internet marketer’s job easy. They can help the marketer personalize how a company markets to match consumer preference. Products or services for specific detected efficiently with accumulated data on individuals.

Data is the driving force of Internet marketing. Companies no longer need to make rough approximation to figure out who is interested in their brand. Data collection can be overwhelming to companies. People spend one third of their day on a device. They are usually on the Internet. Over a span of an hour an individual have visited over ten sites. They millions of people all doing this creates huge amounts of data to sift through. Data allows for marketers to segment their target markets according to demographics, geographic, psychographic, and behavioristic. Simplifying the process of advertising. Allowing them group individuals with similar lifestyles together.

With e-score’s companies are catering to individuals with similar interest. They are getting to know their customer. They find out what a customer buys when they buy it, and what interests...

Find Another Essay On Internet Marketing and Social Media

Integrated Marketing Communications and Social Media

1998 words - 8 pages Technology is everywhere. From the first pot of coffee to setting our alarm clocks for the next day, it permeates every moment of our waking lives and, in many cases, becomes a deeply personal part of our day. Social media has only deepened this link into our personal space, and this fact of modern day life has not been lost on marketing experts. As such, they increasingly target social media to communicate their offerings to the public. As

How Internet Has Affected Social Media and Connections

1175 words - 5 pages now you can also see that person through a simple wireless connection through the internet. Now that we have this accessibly, companies are able to relay promotions and giveaways to their consumers without deterring our eco balance and bring more businesses to the internet world such as Technology of the modern age has greatly impacted communication and social media aspects in a positive light. Technology has influenced the business

Social Media Marketing

1313 words - 6 pages 3.Findings 3.1 Benefits of social media marketing on the market and its affects on the businesses 3.1.1 The increasing exposure effect of social media marketing on the businesses Social media marketing has several adventages for businesses.Increasing exposure is one of the most significant benefits of social media marketing. To exemplify, since according to the World Internet User statistics, there are currently 2,405,518,376 Internet users

Marketing With Social Media

1768 words - 7 pages Social Media is any form of Internet communication where users can create online communities, share information, ideas, personal messages, and other content (Social). Social media has been one of the fastest growing online segments with 86% of people ages 18-29 using some form of social media in 2011 (Henrikson). The popularity of social media websites is only more impressive when shown the raw facts behind it. More than 600 million people

Social Media Marketing Opportunities

900 words - 4 pages Are you missing out on millions of potential customers? Neilson research shows there were more than 17 million internet users in Australia in 2014, about 80% of the population. More than half of these people are using social media and at an average of nearly 10 hours per month social media use, Australians are the biggest consumers of social media in the world! That sure is a lot of potential customers you are missing out on connecting with if

Marketing Through Social Media

3843 words - 15 pages in the near future big companies only focusing their marketing and advertising efforts on the Internet because their target (mainly young people) will all be connected to the social networks media tool. Works Cited Amine, A., Sitz, L. (2007) Emergence et structuration des communautés de marques en ligne, Décisions Marketing, 46, p. 63-75. Boyd, D. Ellison, N. (2007) Social Network Sites: Definition, history, and scholarship. Journal

Social Media Marketing

1487 words - 6 pages Social media marketing The form of marketing that provides a global-scale interaction between the business and its stakeholders and customers through the virtual networks and communities, is called social media marketing. With the help of social technologies nowadays, the information is spread without boundaries and the content constraints. People want to share and exchange their experience and knowledge online, which marketers see as an

Social Media Marketing

664 words - 3 pages Restaurants Bars and Clubs Organizations Politicians Government Officials Non-Profits TV Shows Movies Games Sports Teams Celebrities / Public Figures Music Affiliate marketers take advantage of social networking sites to reach a target audience without investing a great deal of money. Social media is used to have products noticed and to promote the brand were consumers spend most of their time. Products that sell best on the internet

Internet Marketing and Technology

1817 words - 8 pages “thru word of mouth”, so information is available to reach a large group of people in half the time. “Time is money”, and” money is time”, social media marketing has helped businesses grow their brand by saving time and money by social networking and putting their brand on the internet for the world to see and to allow comments to be made in order to better improve each business as whole. As with anything you have disadvantages, in order to be

Marketing and the Internet

1725 words - 7 pages requires adequate information; to make good decisions requires good information. 'Good' information means objective, unbiased and suitably precise information. This may not mean numerical data, but frequently does. Broadly speaking, market research deals with methods of obtaining and collecting such information for use in the marketing function.The Internet is also known as the Information Superhighway because it connects and ties together

Internet Overuse: Inappropriate Social Media Interaction

1500 words - 6 pages Internet can inhibit this subtle stage of life, such as social media or internet addiction. Although the Internet offers beneficial effects, the way in which today’s children use it has a negative impact on their physical and mental development. Using the Internet for extended periods of time means less physical exercise for the user because the time normally spent for exercise is spent surfing the net. Additionally, too much internet use affects a

Similar Essays

Social Media And Marketing Essay

613 words - 2 pages Ambrose RobertTutorial Group 6ID- H00201551Investigation:Social Media and Marketing"Marketing which occurs via social media is known as social media marketing." (Nadaraja and Yazdanifard, n.d.) "Social media, which begins as an entertainment tool in the beginning, then became the most recent marketing phenomena because of its remarkable advantages in business area. Social media is used because it has time, audience, relations and cost advantages

Social Media And Marketing Essay

1795 words - 7 pages information and consumers can now benefit from the expanded range of timely and relevant product-related information accessible through the internet as quite rightly pointed out by Quelch and Klein (1996, cited Soumava 2001 ). In these changed circumstances prevalence of Social Media tools like YouTube, Podcasts, Wikipedia, Blogs etc has prompted businesses to adopt these as an effective and potent marketing and promotional tool and is changing the

The Internet And Social Media Essay

1079 words - 5 pages minutes of birth on Instagram when you live across the country, social media allows almost instant (and inexpensive) communication regardless of location. Now people are staying connected in ways that were never possible before the boom of social networking sites. The invention of the Internet allowed for fast and real time publishing of news media. When breaking news happened, you found out right away by reading a website rather than waiting for the

Social Media And Internet Regulation Essay

2115 words - 8 pages methods of self-regulation or whether an authoritative body should be put in place to protect Internet users. Statistics show that an increase in internet trolling and cyberbullying correlates with the increased interest in social networking and social media such as facebook and twitter. There has been a change in the way legislation has been used as a result of the increase in social media; the Malicious Communications Act 1988 has seen a