Online Mktg Essay

705 words - 3 pages

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The Internet has opened the gates for business ventures to quickly achieve results that were once thought impossible. As the Internet continues to expand its reach, online business marketing and advertising have begun to take a bigger slice of the overall marketing pie. A majority of the population is surfing and searching the internet, and a business that is able to reach these people when they are ready to buy what they are selling will almost certainly succeed (logicpath.com).

Internet marketing, also known as digital marketing, web marketing, online marketing, search marketing or e-marketing, is the marketing (generally promotion) of products or services over the Internet. Marketing, on the other hand, can be accomplished by gaining visibility. A Web is your virtual corporate headquarters, whereyou can market and sell products and services. The trick is to get Internauts to visit the page. Making your page a good place to visit is the best Internet advertisement.

Internet marketing is considered to be broad in scope because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media. Digital customer data and electronic customer relationship management (ECRM) systems are also often grouped together under internet marketing.

Internet marketing ties together the creative and technical aspects of the Internet, including design, development, advertising, and sales. Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, email marketing, mobile advertising, and Web 2.0strategies.

Marketing effectively online is a challenge. As technology evolves at a rapid pace and new tools are introduced to the market on a daily basis, it's hard for constantly wired millennial to keep up, let alone small brick and mortar business owners who spend little time on the web. It's easy for...

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