2.1 Shopping is made more convenient
One of the main advantages of online shopping to the consumers is the convenience of being able to shop anywhere and anytime. Online stores can be easily accessed by any device which can connect to the internet. With online shopping, it is entirely possible to shop in the wee hours of the morning, while still on bed as online stores almost never close. An individual only has to log onto a particular website, add the items they want to purchase into their shopping carts and checkout to pay for said item. They don’t need to even leave the comforts of being home (ICT, n.d.). According to a survey done by Rivate Label Buyer (Consumer Attitudes Towards Online Shopping, 2013), about 80% of consumers opt for online shopping as they do not need to go through traffic and find a parking spot at the shopping centre and another 70% of consumers shop online as they do not need to walk around the store looking for something or get ready to go to the store. The simplicity of this method of shopping is the main pulling factor of online shoppers. According to Boswell, W. (n.d.) mothers with small children, people who are homebound and during the times of unsuitable weather, online shopping is the way to go.
Another convenience of online shopping is that it is time and energy saving.When we shop for items in the shopping mall, we would have to go from one store to another to look for a specific item, which sometimes we don’t end up finding. This usually puts us in a chain of travelling from one place to another, which is generally very tiring and time consuming. However, with online shopping, all this waste of energy and time can be subtracted; as we would not have to wait for opening hours, face pushy staff, traffic and a lot of other issues that arise from shopping trips to physical stores. On top of that, online shopping is relatively flexible with time, as we can spend as little as minutes shopping or hours, all according to our own preference. When we shop online, it is basically a buyer-seller relationship between the manufacturer and the consumer; making the whole process of obtaining the item shorter and simpler, without the involvement of middlemen (Nickson, 2013). According to e-Marketer (cited in Zappalà, Salvatore Gray, Colin, 2006), 70% of consumers shop online as it is time saving. Thus, it can be concluded that shopping online is time and energy saving.
Although online shopping is extremely convenient, there are those who feel that online shopping is dangerous as they are unsure of the safety of their credit card information and privacy of their information (Boswell, W. ,n.d.). To some degree, there may be agreements to this statement, but online stores nowadays use secure online encrypted checkouts. Credit card details and personal information are sent over the internet in a secure layer (TNN, 2006). Online shoppers could also shop more securely by installing the latest updated versions of browsers on...