The product is more important to brand
Apple Inc. is an American multinational corporation with a focus on designing and manufacturing consumer electronics and closely related software products. It is formerly Apple Computer Inc. that was established in Cupertino, California on April 1, 1976 by Steve Wozniak and Steve Jobs. Apple develops, sells, and supports a series of personal computers, portable media players, mobile phones, computer software, and computer hardware and hardware accessories. As of September 2007, the company operates about 200 retail stores in five countries and an online store where hardware and software products are sold. The iTunes Store provides music, audiobooks, iPod games, music videos, episodes of television programs, and movies which can be downloaded using iTunes on Mac or Windows, and also on the iPod touch and the iPhone. The company's best-known hardware products include the Macintosh line of personal computers, the iPod line of portable media players, and the iPhone. (Apple Inc., 2011)
In the late 1970s, Jobs, with Apple co-founder Steve Wozniak, Mike Markkula and others, designed, developed, and marketed one of the first commercially successful lines of personal computers, the Apple II series. .Jobs' history in business has contributed much to the symbolic image of the idiosyncratic, individualistic Silicon Valley entrepreneur, emphasizing the importance of design and understanding the crucial role aesthetics play in public appeal. His work driving forward the development of products that are both functional and elegant has earned him a devoted following (Apple minus Steve Jobs, 2010).
However, Steve Jobs as CEO of Apple who is leading the consumer technology world with its revolutionary iPhone and App Store, its family of iPod media players and iTunes media store, and its Mac computers and iLife and iWork application suites. Apple recently introduced the iPad2, Key to the story of iPad2’s launch was the presence of Jobs, who delivered the keynote address. (Apple Inc., 2011), but on March 2, 2011, the report said Jobs is stricken with pancreatic cancer and may have just six weeks to live. And his most recent sick leave had caused many to speculate he would be absent from the event. if it is true, When founder jobs stepped aside, the company can continue to churn out innovative products with the same finesse and dynamism without Jobs. Does the current crop of leaders have the same charisma and confidence that Jobs seemed to so effortlessly exude?
The purpose of this essay is to examine the most important to the brand is the product. The future of apple is not affected with Jobs leave rather than a product, that is according to the marketing environment is constantly changing and marketers need that all programs are current, competitive, and in line with the latest consumer trends.
Firstly, we don’t doubt Steve Jobs is an important individual who has a...