Opdracht 1.8.3. Moderne Strategiebenaderingen Essay

2185 words - 9 pages

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Opdracht 1.8.3.

Opdrachtnaam (indien van toepassing)

Moderne strategiebenaderingen

Datum van inzending


Voor- en achternaam

Saad Abdulmahmoud



Telefoon privé en/of zakelijk

020-6960991 en 0612989620

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Eventuele opmerkingen

Uitwerking van de opdrachtProbeer voor de keuzen ten aanzien van de sleutelvraagstukken argumenten voor ondersteuning of kritiek te vinden in de Business model Canvas benadering en de Blue Ocean Strategy benadering:Casus Cirque du Soleil:Het doelstellingsvraagstuk: (spanningsveld tussen shareholder en stakeholder perspective)Voor de belangen van de stakeholders in een bedrijf, is de aantekening van Charkham belangrijk: het management heeft meer belangen te dienen dan die van de shareholders. Het management moet ook de belangen van de medewerkers, de cliënten, de leveranciers, de banken en de gemeenschap dienen. Een bedrijf kan niet slagen zonder de belangen van al deze groepen in acht te nemen. [1: ibid]Een stakeholder is die groep zonder wiens ondersteuning, de organisatie niet kanbestaan. Zij kunnen de prestatie, activiteiten- en doelstellingen van de organisatie beïnvloeden. [2: The Stanford Resarch Institute´s definition. In: Th. Clarke the stakeholder corporation: A business philosopy for the information age. OU Reader. 2013. P.125.]De belangen van alle stakeholders dienen is voor Cirque van begin al een doel op zich geweest. Cirque heeft duale doelen nagestreefd het artistieke en tegelijkertijd winst maken. In de cijfers van het bedrijf en aan de bezoekers aantallen terug te zien dat het Cirque gelukt is de twee doelen te realiseren.Dat Cirque alle belangen van de stakeholders dient is ook terug te lezen in de woorden van Guy Laliberté, oprichter, president en Chief van Cirque dat toen begonnen in 1984 met een simpele droom van jonge entertainers om toeschouwers te vermaken, wat van de wereld te zien en plezier te maken. Hier is te zien dat Cirque in staat is de belangen van alle stakeholders te dienen. Zij hadden geen moeite balans te maken tussen alle groepen. Daarin ligt ook het succes van Cirque; gezien dat iedereen is tevreden. [3: Geciteerd in Even a clown can do it: Cirque du Soleil recreates live entertainment. Williamson, M., Kim, W.C., Mauborgne, R. & Bensaou, B.M. (2002)]Blue Ocean wordt bereikt wanneer het gehele systeem (diensten, prijs, kosten) werkt. Bule Ocean strategie voor Cirque is waarde toevoegen zoals in Williamson et al (2002) Cirque heeft het circus opnieuw uitgevonden. Door meerwaarde te creëren voor alle stakeholders. Voor de bezoekers verhoogt de waarde van de circuservaring. Voor de eigenaren is er genoeg winst te...

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