Operacny Management Cela Kniha Essay

7238 words - 29 pages

Obsah3. KAPITOLA 33.1 Výroba 43.1.1 Typy výroby 53.1.2 Výrobná kapacita 73.2 Kanban 83.3 Logistika 103.3.1 Podniková koncepcia Just - in - time (JIT) 113.3.2 Logistika a JiT v logistickom systéme 133.3.3 Logistické chyby 133.4 Predaj výrobkov 154.4.1 Marketing ako podnikateľská filozofia 153.4.2 Marketingové stratégie podniku 163.5 Výrobok 173.5.1 Odchýlky ivotného cyklu výrobkov 173.5.2 Výrobkové portfólio 184.KAPITOLA 204.1 Náklady podniku 214.1.1 Druhové členenie nákladov 224.1.2 Kalkulačné členenie nákladov 231.1.3 Členenie nákladov 254.2 Cenová politika 274.2.1 Faktory ovplyvňujúce cenu 28Externé faktory: 28Charakter trhu: 284.2.2 Cenová stratégia nového výrobku 294.3 Metóda Cash - flow (CSF) 294.3.1 CSF mô eme zostaviť na základe 2 metód: 314.3.2 Cash - flow cyklus 324.4 Financovanie podniku 344.4.2 Finančné riadenie podniku v trhovej ekonomike 354.4.3 Analýza finančnej situácie podniku 374.4.4 Hodnotenie finančnej stability 384.4.5 Analýza rentability (ziskovosti) 404.5 Hospodársky výsledok podniku 424.5.1 Výnosy podniku 444.5.2 Hospodársky výsledok 455.3 Zisk 465. KAPITOLA 48ZÁVER 53SLOVNÍK POJMOV 55POU ITÁ LITERATÚRA 583. KAPITOLAPOSLANIEPri realizácii svojich cieľov podnik vykonáva mno stvo činností. Uskutočňuje ich vo vzájomnej interakcií, preto poslaním tejto kapitoly je porozumieť, ako výrobná činnosť ovplyvňuje fungovanie podniku, čo je úlohou logistiky a ako prebieha predaj finálnych výrobkov vo výrobnom podniku.ÚVODVýroba v najshirshom ponímaní znamená zhotovovanie tovarov a poskytovanie slu ieb. Slú i teda k uspokojovaniu ľudských potrieb. Pod výrobou v u shom ponímaní sa výroba rozumie len ako časť transformačného procesu, t.j. premena vstupov ( výrobných faktorov) na výstupy (výrobky). Výrobky predstavujú komplex hmotných aj nehmotných statkov , ktoré sú schopné uspokojovať určité potreby. Trh kladie rôzne po iadavky na kvalitu výrobkov, preto e zní enie...

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