Operation Management Chrysler: Essay

2630 words - 11 pages

Term projectOperation ManagementCHRYSLER:Total Quality ManagementSubmitted to Dr. Chafik AbidCONTENTS-Introduction………………………………………………….-Chrysler Total Quality management……………………….-Chrysler SWOT Analysis……………………………………-Chrysler service Quality……………………………………..-Chrysler service and dealership Problems (Middle East)…-Chrysler Service solution…………………………………….-Conclusion…………………………………………………….-Work Cited……………………………………………………INTRODUCTION:DaimlerChrysler AG with its businesses Mercedes-Benz Cars, Daimler Trucks, Daimler Financial Services, Mercedes-Benz Vans and Daimler Buses, is a globally leading producer of premium passenger cars and the largest manufacturer of commercial vehicles in the world. As it can be seen above that the integration of the two different companies with similar line of production makes the company stronger, reliable, and caters the best for its customer needs and satisfactions. As a result, we chose this company to discuss further on its Total Quality Management and other related issues.Total Quality Management is a set of management practices throughout the organization, geared to ensure the organization consistently meets or exceeds customer requirements. TQM places strong focus on process measurement and controls as means of continuous improvement. TQM views an organization as a collection of processes. It maintains that organizations must strive to continuously improve these processes by incorporating the knowledge and experiences of workers. The simple objective of TQM is "Do the right things, right the first time, every time". TQM is infinitely variable and adaptable. Although originally applied to manufacturing operations, and for a number of years only used in that area, TQM is now becoming recognized as a generic management tool, just as applicable in service and public sector organizations. There are a number of evolutionary strands, with different sectors creating their own versions from the common ancestor. TQM has three main principles. The first and major TQM principle is to satisfy the customer--the person who pays for the product or service. Customers want to get their money's worth from a product or service they purchase. A second TQM principle is to satisfy...

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