Abstract-Professionals and management experts have
viewed the phrase "Organizational Planning" as one function of management that is indispensible in any corporate
environment. Informally speaking also, individuals carry out
this planning function on a day-to-day basis whether
consciously or unconsciously, however, it is apparent to be the
only means through which inadequate human and material
resources can be thoughtfully and efficiently distributed to
meet varying needs and wants of the community. Planning
precedes other functions of management process such as
organizing, staffing, leading and controlling. This study seeks
to investigate the relationship that is inherent between these
two terminologies "Strategic Planning and Marketing
Operations" and how they reflect on the performance of government owned and managed companies especially in
Power Holding Company of Nigeria (PHCN) as a case scenario.
Questionnaires were distributed to staff of PHCN and the data
was analyzed using mean score analysis and correlation. The
research findings revealed that strategic planning contributes
substantially to the effectiveness of marketing operations in
public corporations. Future authors should incorporate
sufficient organizations such as public and private industries to
enhance generalization of findings. This study concludes with a
few recommendations to professionals, academics and policy
Index Terms-Nigeria, Strategic planning, Strategic
marketing, Organizational performance, Public corporations.
For the past 50 years of post colonial freedom, it is
inherent that the business environment in Nigeria has
witnessed a turbulent sociopolitical and economic
turnaround. As a result of these changes, strategic marketing
planning (SMP) became imperative. Organizational
planning has been found to be an indispensable function in
any company, be it large, medium or small scale industries
and seems to be the only means through which scarce
resources can be judiciously allocated to meet the different
needs and wants of the society . As students or
management practitioners we all know that organizational
Manuscript received August 24, 2011; revised September 29, 2011.This
work was supported in part by the Research University Grant (RUG) and International Doctoral Fellowship (IDF) of Universiti Teknologi Malaysia.
A. M. Ajagbe was formerly a regional sales manager and currently a doctoral degree student with Universiti Teknologi Malaysia, 81310 Skudai,
Johor, Malaysia. (firstname.lastname@example.org).
O. Solomon formerly worked with Silverbird Cinemas Lagos, Nigeria and is currently a Masters Degree student in Management Technology at
Universiti Teknologi Malaysia. (email@example.com).
S. L. Choi is currently a certified corporate trainer and lecture for private and public universities in Malaysia. (firstname.lastname@example.org).
planning is distinctively divided into three: short-term,
medium-term and long-term plans. The essence of this...