This website uses cookies to ensure you have the best experience. Learn more

O Perations Objectives At Penang Mutiara Essay

2029 words - 8 pages

Qn 1a) Describe how you think Wernie will make sure that the way he manages the hotel is appropriate to the way it competes for business;Penang Mutiara, being one of the most prestigious hotels in Penang, have managed to secure a foothold in this lucrative and highly competitive environment.Wernie has the vision and very clear focused beliefs about the importance of running an effective operation where customers have every right to demand for first class service which they are obliged to provide for.Assuming neighbouring competitors such as Pelangi Beach Resort Langkawi and Shangri-La's Rasa Sayang Resort who is adopting common strategies like pricing and product strategies, Penang Mutiara aim at providing impeccable quality and customer orientated strategy to provide a personal touch as part of its uniqueness to retain customers.In order to compete for business and to keep abreast with stiff competition in the hotel industry, currently, Wernie adopted impeccable quality strategy where he recognizes that "it is impeccable service which gives us our competitive advantage, not price." Since it is cheaper to retain regular guests than to attract new ones, he understand the advantage of retaining regular guests through providing impeccable services which will in a way retain high occupancy rates to keep costs down while achieving reasonable profitability.To achieve that, he set basic standards for his staff to be well trained, knowledgeable, sensitive and anticipative to think ahead in order to provide basic and value-added services to satisfy customer's needs. The ability to remember regular customer's information and personal preferences can also add on to a personal touch upon their next visit. Additionally, quality services in terms of providing stylish design and top-class materials and being able to practise good preventive maintenance to the building structure and equipment is also another way of sustaining high class image and luxury atmosphere to create a comfortable feeling to welcome visiting guests.Wernie also measure the performance based on five performance objectives of Quality, Speed, Dependability, Flexibility and Cost.To conclude, even though Penang Mutiara managed to maintain its competitiveness with their current strategy in the short run, however it is not sufficient to remain competitiveness due to volatile market demand. Moreover, with the emergence of the global tourism, hospitality industry and globalization with competition from ubiquitously, the need to augment existing and new strategies need to be address speedily.Qn 1b) Describe how you think Wernie will implement any change in strategy;Wernie should introduce new strategies to supplement and implement further changes to enhance the existing strategy.To implement speedily new changes in the short term, supply chain management method can be used to improve internal processes rapidly can also be utilised to stay competitive.The strength of Penang Mutiara includes the...

Find Another Essay On OPerations objectives at Penang Mutiara

Radio Television Malaysia Essay

1548 words - 6 pages Radio Televisyen Malaysia or RTM is a Malaysian government-owned television network which owns and operates a number of radio and television stations in Malaysia. At present, RTM runs 8 national (Nasional FM, Muzik FM, KL FM, TraXX FM, Ai FM, Minnal FM, Asyik FM, Klasik FM), 16 state (Perlis FM, Kedah FM, Mutiara FM, Perak FM, Selangor FM, Negeri FM, Melaka FM, Johor FM, Pahang FM, Terengganu FM, Kelantan FM, Sarawak FM, WAI FM, Red FM, Sabah FM

operations management Essay

4713 words - 19 pages across the country [6]. Currently, the corporation is on the verge of being finally privatized and commercialized to enhance efficiency and effectiveness in its operations. It is currently called Power Holding Company of Nigeria (PHCN), the corporation has been unbundled into six independent organizations and efforts are on to sell off government stakes to private equity investors and bidding is currently ongoing [7]. As at 2005, the staff strength

Enterprise Development Project on Royal B & B

8059 words - 32 pages (PG) SDN BHD (Co.No.88452-H)(04) 2611205; 262 0772; 26211692.5 Legal FormFor applying a legal form for Royal Bed and Breakfast, the management will go to the government of the Penang state, which is located at Bandar Sunway Butterworth, to get a license. 2 forms, Form A and Form 'keterangan' must be filled with the information of the business and owners then submit. After the application has been approved, the management will get back an

Temple Tree

2679 words - 11 pages ].Temple Tree (b) (2013) ‘Straits Club House & Restaurant’ Temple Tree at Bon Ton, Langkawi.http://www.templetree.com.my/ [accessed 7 September 2013].Temple Tree (c) (2013) ‘Chinese House’ Temple Tree at Bon Ton, Langkawi. http://www.templetree.com.my/[accessed 7 September 2013].Temple Tree (d) (2013) ‘Penang House’ Temple Tree at Bon Ton, Langkawi. http://www.templetree.com.my/[accessed 7 September

Capital Structure in Malaysia

3434 words - 14 pages 275-Cititel Express Penang. 3. Overseas property (hotels in Myanmar, Vietnam, BLondon and USA) with a total overseas room is 2,500. 1. Works at 423-room St Giles Hotel Penang and 260-room Cititel Express Penang have commenced. (Note: Information are extracted from Annual Report 2010 (pp 8-10) and 2011 (pp 7-9)) (ii) IGB’s Financial Highlight IGB showed a tremendous improvement in its financial undertakings. The company gained 129 acres for

Operations Management Strategy in Eye Level Learning Centre (Penang Farlim, Air Itam Branch)

2011 words - 9 pages Firstly, we would like to take this opportunity to express our profound gratitude and deep regards to our beloved lecture Dr. Teh Sin Yin for her exemplary guidance throughout the completion of this project. We would also like to acknowledge with much appreciation the crucial role of Mr. Khor Gee Hean the branch manager of Eye Level Learning Centre (Penang Farlim, Air Itam Branch) who gave us all the valuable information that we need to

Organizational Culture in Business: Customer Base Description and Customer Service Standards in APA format

1270 words - 5 pages meetings without leaving the office. Cisco has segmented its operations geographically into five regions, namely the Americas, Europe, Middle East and Africa (EMEA), Asia-Pacific and Japan. Cisco offers customer service 24 hours a day offered by Americas, Australia, and Scotland, along with other places located around the world. Cisco primarily operates in five business segments categorized by products. These include switches, routers, advanced

my life,,,

2780 words - 11 pages at all levels. Other major economic sectors, namely agriculture, construction and services faced the same problem. Several measures were taken to ease the tight labour market conditions, including increasing the supply of skilled manpower and greater mechanisation of operations. As an immediate solution to the problem, foreign workers are allowed to be employed in the plantation, construction and selected services sectors as well as the

What can we do if there is a new product that you need to promote to the market

3891 words - 16 pages Kuala Lumpur, Selangor, Melaka, Penang, and Johor Bahru. Those branches will have a manager to control the business activities and the managers of each branch will give the monthly report to the main office at the certain time.Organization structureName: Kulala Corporation Sdn. Bhd.Address: 55, 56, 57, Jalan BSB 1,Taman Industry,51200 Kuala Lumpur.Contact Number: 03- 62370358Fax number: 03-62376969Website: http://www.kulala.comE -mail: Kulala

Singapore Airlines History Traced to Malaysian Airways

2853 words - 12 pages . Interrelated operations such as catering, aircraft maintained and airport managing have a high chances of healthier profit margins than the airline business itself as the industrial structure is more favorable in those sector of the organization (Management, 2014). 3.5- Holistic Staff Development –AT SIA, The senior management staffs believes that ‘training is effectively important to everyone’. Everyone, no matter how senior has a training program of

The impact of globalisation on business

5138 words - 21 pages importantly, the companies must be prepared to meet the challenges of globalisation.This report presents globalisation in the context of a global strategy. It assesses the impact of the global strategy on the Texchem Group of Companies (Texchem), a company based in Penang. Texchem is founded in 1973 by its current Chairman and Chief Executive Officer, Dato' Seri Fumihiko Konishi. Today, Texchem is well diversified into the business of trading

Similar Essays

Issues Of My Csd Programme On Usm Students

1677 words - 7 pages efficiency of the MyCSD system at moderate level. (c) Objectives 3: The issues and problems regarding the MyCSD programme From the research, the main factor that reduces the efficiency of the system is the slow processing at BHEPP. Other factors like late submission of project report to BHEPP and no systemic processing of MyCSD data are also attributed by the students. The responses obtained also show that respondents feel like almost 51 to 75

Islamic Landscape: The Interpretation And Viability Of Islamic Courtyard In Malaysia

1231 words - 5 pages medical garden, is a garden where the crops planted are from herbs, medicines, spices and scented flowers. With the combination of water element and reflexology walkway, it added the healing element of the garden. In order to attain more general understanding on the use and implementation of courtyards in Malaysia, a study is carried out at the Asian and Western Courtyards in The Curve, Mutiara Damansara. Surrounding the courtyards are typically

Japanese Invasion, December 1941 February 1942 Essay

640 words - 3 pages By the summer of 1941, Japan's relations with the Western powers had deteriorated so much that Japanese leaders saw no point in delaying plans for military operations in Southeast Asia and the Pacific. Japan's short-term goal was to secure the necessary supplies to complete its conquest of China by occupying the Southeast Asian territories controlled by France, Britain, the United States, and the Netherlands. Japan's long-term plans called for

Fadzill Constuction's Business Objectives Essay

2058 words - 9 pages Fadzill Construction Sdn. Bhdwhich under contractor class A has objectives yet to be achieved. Those objectives may change from time to time according to the progress and achievement of the company. As the primary goal of setting up this company is to change the way of life since he comes from a poor family background and at the same time he opened up a job opportunities to the local fresh graduates. Fadzill Construction Sdn. Bhd rates of