This website uses cookies to ensure you have the best experience. Learn more

Optimum Nutrition Company And Its Advertisements

946 words - 4 pages

Optimum nutrition is body building gears company that has chosen two different commercial techniques in order to persuade the people, to buy pre work out product. The Company followed different commercial techniques to spread out their product and affect more customers. They company have launched two different commercials, which their were many athletics participate on it. The two different commercials have the same idea, but with deferent presenting. The company used celebrities, association and repletion at the first commercial, while the second commercial pointed out Testimonials, bandwagon and association. Those techniques are very affective and the company applied it in hope of having ...view middle of the document...

Optimum nutrition has chosen “Steve cook” famous body builder, he has a lot of fans to promote their commercial in order to gain lots of customers. People trust him as well; People expect that if they use the product they will be same as him. The technique that the company follows at the second commercial seems to be similar to the first commercial, because they use testimonial which was famous athletic at the first commercial, but the different that the company used regular people to sponsor their product.
Testimonials are another factor to affect the people and persuade them to purchase the product. Testimonials also show the people who has used the product and they share their experience and show the people how it is very helpful. The second commercial shows the testimonials technique, which they were, lots of body builders used it and they show and share the result. The body builders were very confident while they are talking which give the people positive reaction about the product. This technique is pretty much similar as the technique at the first commercial. In my opinion the first technique, when the company choose celebrity to sponsor their product is better and affective idea, because people are more attracted by the celebrities.
The repetition is very powerful technique, which make the product remains at the peoples mind. Repeating words are makes the people remember the product every time tell they have it. The first commercial shows “Steve Cook” repeating the word “pre” to remains the people how the product is important and prepare them for the work out. In my view, the first commercial by using the repeating technique attempted to associate the product with the body builder’s work out to stay strong even at their daily life.
Bandwagon is one of the most trending techniques between the advertisement makers. The reason that makes it very trended, because it is very affective technique and the...

Find Another Essay On Optimum Nutrition Company and Its Advertisements

SAP Implementation in a Company and its Benefits

1721 words - 7 pages . It is important that before a business sets its KPIs that it have a clearly defined business process, have requirements for those processes, and quantitative measurements before and after the process (Lake, pg. 1). There are two types of KPIs, operational KPIs and program KPIs. Operational KPI’s are those sustained changes that SAP delivers to your business. These are the driving force in which display why the investment is made. A company

Recycle water irrigation and its effect on young olive trees nutrition element statues, photosynthesis and growth under two irrigation systems

1297 words - 6 pages irrigation system was more efficient in irrigation in this research. Key word: Recycle water, subsurface irrigation, Nutrition element Abbreviation: CW: clean water, RW: recycle water, SI: surface irrigation system, SLI: subsurface leakage irrigation, Ph: photosynthesis, E: evaporation, gs: stomata conductance, Introduction: Water shortage in arid and semi-arid regions and declining its availability to a crisis level throughout the world command that

ECommerce - Levi Strauss: key reasons for the failure of its B2C site, consider and explain how the company might have utilised its existing B2B e-commerce to expand successfully to B2C

2211 words - 9 pages these were failing and the company was not performing so well. Offline sales dropped 15% and the loss of its connection with teenage customers affected the success in selling online (Standley, 1999). Despite its problems in its core operations, Levi's could have tried to improve the success in its B2C web site. It could have used the web site to create a clearer brand identity and differentiate itself from competitors. They could have also used data

What do you understand by the term marketing environment? Describe how a company may control and/or adapt to its marketing environment so as to develop an efficient strategy. Give suitable examples

1070 words - 4 pages or influenced in some way. A company may be proactive in its socio-cultural environment by analysing the direction in which society is headed and so prepare to benefit from these changes. Example: Women's role is changing in society and more women are working rather than staying home. This gives opportunity for companies such as Bird's Eye to sell more frozen, pre-cooked food which doesn't require a lot of preparation and is convenient for a quick


1063 words - 5 pages milk offers is what contributes to the many benefits to baby.1 Breast milk is the ideal source to provide optimum nutrition for babies and it is able to transform its composition to meet a babies growing and changing nutritional needs.1 In the first few days of babies life, nutrient dense colostrum is produced to meet and infants nutrition needs and fit proportionally to their stomachs that are the size of a marble.1 Mature milk then comes in and

On the Translation of Puns in English Advertisements

3517 words - 14 pages AbstractAs an applied language, advertising English has its own linguistic style and features. Its language is original and beautiful and full of connotations. Its sentence structure is succinct. Advertisements, giving the charm of language full play, use the simplest language to express the most complex meanings. The purpose of advertisements is to stimulate people's desire for shopping. Therefore, many kinds of rhetorical devices are used in

Advertising Immorality

1086 words - 4 pages promote food lacking critical nutrition ("Children and Electronic Media"). Advertising companies know how to reach kids; their use of this knowledge is resulting in children that are more concerned for the toy inside their happy meal than preserving their body's health. Too often, advertisements negatively influence boys and girls behavior pertaining to their own, and each other's sexuality. Children are not developed enough to understand right and

Advertising Immorality

1086 words - 4 pages promote food lacking critical nutrition ("Children and Electronic Media"). Advertising companies know how to reach kids; their use of this knowledge is resulting in children that are more concerned for the toy inside their happy meal than preserving their body's health. Too often, advertisements negatively influence boys and girls behavior pertaining to their own, and each other's sexuality. Children are not developed enough to understand right and

Teenage Eating Habits

3392 words - 14 pages anything I want and still weigh the same later on. Since I didn’t have to worry about gaining any weight I didn’t think nutrition should be as important to me. I just figured I was one of those naturally fit people who could eat anything. Its wasn’t until a couple of years eating everything I wanted, like frozen foods, chips, fast foods, junk foods, and lots of candies, that I started to feel the effects. Not too much on my weight but more on my

Use Examples To Evaluate The Optimum Size Of A Firm

857 words - 3 pages The optimum size of a firm is a very subjective idea. The ways in which size can help or hinder a firm vary from which angle you a looking at the situation from. Size can have its benefits and its drawbacks, and each firm will have its own benefits and drawbacks that come from either increasing in size, or remaining small, and these will depend on the market in which the firm is in, the current economy, and in some cases the preferences of the

Federal Trade Commision: Consumers and Advertisements

1506 words - 7 pages benefits of Wonder Bread that the company had placed on their website listed under “nutrition.” One example of a false claim made that was pointed out in the FTC’s complaint is “Did you know that Wonder Bread is calcium fortified and now has 200% more calcium than regular white bread?” The FTC also went on to state that the company had no substantial scientific evidence or research to back these claims. Throughout its investigation, the FTC

Similar Essays

Nutrition And Its Effects On Criminality

2151 words - 9 pages The criminal justice system in the United States focuses its efforts on issues such as over- crowding in prisons, police brutality, hot spots, and the like. Although these are all very important, the most important could be considered; where the issue of criminality could be coming from. The focus here is the link between nutrition and criminality. The importance of good nutrition will be reviewed as well as the criminality linked to poor

Advertisements And Its Effect On The Teen Self Image

1326 words - 5 pages smoking too much. copper/ metallic but ashy tang in the users mouth(Martin). Marie Evans died at the age of fifty-four, from lung cancer she was A avid smoker of newports. A jury concluded that the Lorillard Tobacco Company, the designer and manufacturer of Newport brand cigarettes,killed marie based on many different reasons.Lack of a warning of consisting cigarettes' health hazards and addictive nicotine in the system of a nine year old which can

The Harvey Company And Its History

2642 words - 11 pages The Harvey Company and its history Fred Harvey company is named after Fred Harvey a British immigrant to south west America. Harvey arrived in the America, in 1875, Harvey conceived an idea that was to change the landscape of the south west more rapidly than the ongoing railway construction would ever achieve. His idea was to open eating points for travelers along the railway lines and especially at the depots where the travelers would alight

Organizational Behavior And Its Importance To A Company

770 words - 3 pages Organizational Behavior and Its Importance to a Company What is organizational behavior and why is it important for a company to understand it? There are several crucial reasons why companies should utilize the concepts of organizational behavior, as well as understand the key terms that are associated with organizational behavior. To understand and utilize organizational behavior there are several key terms that must also be understood