Organic Coffee Essay

3364 words - 13 pages

Organic Coffee

SAFARI PLANET COFFEE(S.P.C.)
The best Minnesota organic Coffee

Table of Contents
1. Executive Summary ………………………………………………3
2. Introduction………………………………………………………..4
3. Business Description ……………………………………………...5
4. Management and Processes…………………...…………………..7
5. Research, Marketing and Company Plan.……………………7
6. Financial Projections...………………………………………….9
7. Reference………………………………………………………11
8. Appendix…………………………………………………..12

1. Executive Summary
Coffee is one of the world’s most precious commodity second to oil at the same it is one of the most chemically treated products that cause consumer and farmers health problem and destroys environments for that reason, the main idea of Safari Planet Coffee (S.P.C) is very simple, we want to diversify Minnesota by importing and selling organic coffee with high quality grown from the land of its origin Africa, particularly from East Africa.

Safari Planet Coffee (S.P.C)’s core value is to bring into focus an environment where this coffee product can become a vivid expression of belonging to customers who will enjoy our healthy organic coffee or purchase from our wholesale department. We want our customers, who are our greatest assets, to feel that inward uniqueness, the moment they step foot into SAFARI PLANET COFFEE(S.P.C), feeling like they were on the actual coffee producing farm in East Africa, particularly Ethiopia the birth place of coffee.

Safari Planet Coffee (S.P.C) shall bring into the business an environment where positive thoughts, ideas and suggestions are expressed freely and embraced under an atmosphere of mutual co-existence and professionalism, in the best interest of the establishment. Safari Planet Coffee (S.P.C) is not here only to make money but we will dedicate 15% of pretax dollar to improve the quality of our coffee farmers in East Africa, as our company grows we would set aside a percentage of pretax dollars for social cause and to promote the Organic coffee industry.

Safari Planet Coffee (S.P.C) initial investment would be $15,400.00 of owner’s capital and $45,000.00 of SBA loan.

Our aim is to select premium Organic coffee products from the East African region that offer superior quality, supplement the coffee products with educational propaganda that promotes the origins of coffee, conditions of East African farmers, and the cultural environment in which the product is experienced in.

Last but not least, We must seek out for ways to reinvent coffee business, to encourage the production of top organic quality coffees in a manner that is socially just, environmentally sensitive, and economically feasible.

2. Introduction
Coffee is without a doubt one of the world's most precious farming commodities. Next to oil, it's the most traded product. so that Coffee is the second largest import in the United States, with U.S. consumers drinking one-fifth of the world's coffee, making them the largest consumers...

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