Organisational Communication Essay

3359 words - 13 pages

Section 1Case backgroundKumpulan Design Company is a manufacturing company that designs fire safety equipment such as emergency signs, smoke detectors and extinguishers. It is a small family run business with 40 employees, managed by Frederick Chan. Nine months ago Frederick employed his brother, Tim Chan to manage a design team of six people for a new fire hydrant, as he felt he could make a good contribution to the team. Tim has five years design experience at a big prominent firm in the city, designing electronics.Prior to the appointment of Tim, the design team worked autonomously and was happy with their egalitarian group culture with a flat organisational structure. As the brother of the managing director, Tim felt that he had to tightly control and micromanage his team members to gain respect and to ensure they are working to full capacity.The designers were brainstorming ideas for the new design, but he blocked the other designer's ideas and did not foster active discussion. Tim acted in the manner of a zero tolerant manager, criticising other people's ideas.When approached in regards to his group behaviour, he did not take negative feedback well. After face-to-face feedback failed, one of the team members wrote an anonymous email to Tim asking him to change his stance. After receiving this email, Tim personalised this feedback as an insult, and as such, became even more aggressive.Communication FailureThe original email communication tried to persuade Tim to improve his behaviour. There were several factors which lead to the failure of this communication.First of all, it was hostile in the sense that it took an overly negative and critical approach to Tim's mistakes. It did not take into consideration Tim's feelings or perspective on how he should be running the team. In fact, Tim felt that due to family relations, he had a large responsibility in making sure everything was perfect and thus rejects any new ideas made by team members. It also did not take into consideration Tim's extensive experience from large companies, which was beneficial in project management.Secondly, the email was anonymous and it was collectively addressed. Thus, it gave the impression that all the employees were against him and did not accept his way of working, which might not be true. The email was very straight forward, direct and hostile. The message made him feel like an outsider in the company as it alienated him from the group. The email only communicated the employee's anger when in fact it should have been something to help him overcome his mistakes and manage the team in a better way. He was new to this particular company and every organisation has a different working culture. Thus, it does take time for any new manager to understand and adjust to that environment and implement his ideas and plans accordingly. The employees should have been more supportive in this case and given him some time to adapt to the working culture.Furthermore, the email was...

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