ORGANISATIONAL ANALYSIS POSTER-
WAL-MART
SUMMARY-
WALMART store inclusive is the largest retailer and the largest company in terms of revenue.
It’s the largest private employer in USA. And every year approximately of 93% shopping is done from Wal-Mart in America.
Wal-Mart stores Inc is branded as Wal-Mart.
• Type-public
• Industry-retail
• Founded-1962, Rogers, Arkansas, U.S
• Founder-Sam Walton
• Headquarters-Bentonville, Arkansas, U.S
• Number of locations- 11137
• Area- global
• Owner- Walton family
• Employees- 2.2 million
• Total equity- US$ 76.255 BILLION till 2014
• First Store- In Rogers, Arkansan in 1962.
BACKGROUND-
• Started on 2nd July 1962 in Rogers, Arkansas
• Expansion of the company
• Listing in stock exchange
• Launch of supercentre concept
• Home delivery services
• Focus
• Cost cutting concept
GLOBAL STRATEGY-
• Traditional stores and supercentre.
• Wal-Mart supercentre has different locations like that of Garden centre, Pet shop, Pharmacy, Optical centre and Photo processing lab etc.
• In 1990, it went international.
• 4263 stores and 660,000 workers in 15 countries outside US.
• Well known for Brand strategy.
MISSION-
In everything we do, we are driven by a common mission and to improve the quality of life for everyday people around the world.
It deals in-
• Sells grocery and general merchandise
• Pharmacy and optical centre
• Gasoline station
• Fast food outlet
• Garden centre
• Pet shop
It also featured in hair and nail salons, video rental store and family fun centre and branch of a local bank.
Wal-Mart subsidiaries-
• Wal-Mart stores division as:
1. Wal-Mart discount store
2. Wal-Mart supercentre
3. Wal-Martneighborhood market
4. Wal-Mart international
5. Private labels like Sam’s choice, great value and smart price.
WAL-MART’S CULTURE- BY SCHEIN’S CULTURAL MODEL:-
1. SURFACE MANIFESTATIONS
• LOGOS-
• SLOGANS-
“We work for you. Always”
“Our People Make Difference”
“We Work for You. Always”
• DRESS CODE-
Blue vests that make it simple to identify the associates and inscribed name on it.
• LANGUAGE-
Wal-Mart refers all its employees be it a CEO or an hourly paid workers “ASSOCIATE”
• ARTIFACTS-
The stores are spacious and structure of the stores is universally the same.
The advertisements of the products are also similar all over the world.
2. VALUES& BELIEFS-
WAL-MART believes in:
• Service to customers
• Respect for the individual
• Striving for excellence
• Acting with integrity
3. BASIC ASSUMTIONS
• The underlying assumptions of their associates at work is to serve the customer and make them happy.
The culture of the organization has an intention to make the...