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Organizational Behavior Of Pepsico Essay

6339 words - 25 pages

PepsiCo

A study on the Organizational Behavior of PepsiCo
Ravi Sidhu
IIMK

Table of Contents2About PepsiCo: 2Organizational Configuration 2Organization Structure 2PepsiCo India Structure 2Structure of Sales Department at PepsiCo 2Global Matrix Structure of PepsiCo 2Strategic Intent: 2Mission 2Vision 2Goals: 2Performance with Purpose 2Human sustainability 2Environment Sustainability 2Talent Sustainability 2Porter's Five Forces Analysis of PepsiCo: 2Initiatives to further reduce the supplier power: 2Miles and Snow's Strategy 2Balanced Scorecard approach to effectiveness 2Financial: 2Customers: 2Learning and growth: 2Internal business process: 2Competitor's analysis 2Global Strategy 2Industry Sector: 2Raw material: 2Market Sector: 2Human resource sector: 2International Sector: 2General environment: 2Demographic Influence: 2Government Sector: 2Economic conditions: 2Socio cultural sector: 2Technology sector: 2Global Influence: 2Organization's Culture 2Guiding Principles 2Leadership Model 2Strategic Value: external coordination 2Supply Chain 2Customer Relationship Management 2CRM Definition 2Objectives of CRM 2Strategies 2Implementation, Role and effects of mySAP in PepsiCo: 2CRM strategy for 2011: About PepsiCo:PepsiCo is a leading global snack and beverage company. PepsiCo manufacture, market, and sell a variety of salty, convenient, and sweet grain-based, snacks, carbonated and non-carbonated beverages and foods. Caleb Bradham founded PepsiCo Inc. in 1965 in North Carolina; CEO of PepsiCo Inc. Donald M. Kendall introduced new products such as Doritos and Funyuns during first five years. PepsiCo entered Japan and Eastern Europe markets.In 1992, it expanded beyond carbonated beverages via a agreement with Ocean Spray to distribute single-serving juices Tropicana was acquired in 1998 and PepsiCo merged with the Quaker Oats Company, including Gatorade, in 2001. PepsiCo had implemented a number of acquisitions with Taco Bell in 1978, Kentucky Fried Chicken in 1986 and Pizza Hut in 1977. Indira Nooyi is the current CEO of India PepsiCo Ltd.PepsiCo entered India in 1989 and has grown to become the country's largest selling food and beverage companies. PepsiCo India and its partners have invested more than U.S $1 billion since the company was established in the country in 1989Organizational ConfigurationPepsiCo illustrates the diversified form of organization configuration. Being an extremely large multinational company with its organization structure divided in divisions and subdivisions, which are further divided into product and market groups, the diversified form helps it perform effectively and efficiently. Due to such a configuration the middle management plays a key role in PepsiCo's operations. Each of the divisions also illustrate machine bureaucracy with its own technical and administrative support staff, also on some occasions this configuration gives the flexibility to division to resemble the entrepreneurial structure, professional...

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