Organizational Behaviour Essay

5758 words - 23 pages

Organisational BehaviourWith reference to a real life organisation with which you are familiar:Conduct a critical appraisal of the organisation's structure, highlighting whether you feel it to be appropriate for the environment within which the organisation operates;Select one aspect of organisational behaviour and critically evaluate the linkages which exist between the effective and efficient management of the aspect chosen and the organisation's structural configuration.Make recommendations as to how organisational performance might be improved through the more effective and efficient management of either, or both , structure and behaviour.Student Group: - Lecturer:-Gordon Fogarty, Han Jing (Sissi) Jimmy DonaghueFeng Shu (Susan), Paul HughesWord count:- 5230Module BMG773J1Course MBA Full Time 2002 Written: - Semester 1 2002IntroductionThe Chinese company Haier has enjoyed phenomenal growth during the last eighteen years. It has been transformed from a loss making provincial factory on the verge of bankruptcy, to become the sixth largest domestic appliance manufacturer in the world. This incredible growth is attributed to the resilience, vision, and leadership of the CEO Zhang Ruimin. Haier's structure and the appropriateness to its environment will be examined. In addition the relationship between Zhang Ruimin's leadership style and the structure will be evaluated, leading to overall recommendations how either, or both of these aspects may be made more efficient and effective.Outline of company and its environmentIn 1984, in Qingdao City in Shandong province of the Peoples Republic of China, (PRC), the near bankrupt Qingdao Refrigerator Company manufactured a single range of refrigerators using imported technology from Germany. Since then, this inefficient and ailing company has grown into Haier Group Co. (Haier), a global manufacturer of Domestic Appliances with a turnover of $5 billion in 2001 and now ranked the 6th largest Domestic Appliance manufacturer in the world .The number of employees has risen from 800 to 30,000 and it now produces 86 different categories of goods with 13,000 different specifications. These range from refrigerators, air conditioner units, and washing machines, to electronic goods and beyond. It exports to 160 countries, and manufactures not only in China but also in Indonesia & USA with plans to build factories in Poland or Russia for local supply to EU markets.China has a record of poorly run inefficient State Owned Enterprises, (SOE) Appendix (1), that discourage the pursuit of quality in both products and customer service: in 1984 Haier conformed to all these criteria. The transformation to its current status has been attributed to the leadership and efforts of Zhang Ruimin. The fourth CEO of the company, having joined in 1984, he has not only transformed the company's previous lacklustre performance, but been instrumental in creating the conglomerate that exists today.Haier currently holds a 30% share of the...

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