In today’s era of raising slogan of global village, communication has become a burning issue. The world has turned into a global village, and one cannot survive alone. As man is a social animal, he cannot overcome worldly activities alone. For the fulfillment of daily activities and usual deeds, he needs help from other people and have to communicate with others. Infect, in habitual life everyone spend a lot of time in communicating i.e. writing, reading, talking and listening. People spent most of their time in communicating, for the execution of routine activities everyone needs assistance and support from others. Then communication process starts, no one can communicate alone. There‘s always a sender and one or more receivers.
Communication is a source of delivering messages form one to another. Through communication people share their ideas, feelings, thoughts and emotions. Man carries out his needs and also helps others by knowing each other.
Communication plays a vital role in the working of any business. Organizations have to communicate to carry out their business activities. Organizations cannot meet their goals unless they have effective communication. In any business activity manager is a key player and the triumph of any organization depends on the relationship between manager and his subordinates. Communication is a ribbon, which binds the management and its official together. It is very obligatory for the success and excellent performance of any organization.
Communication helps the organizational members to make both personal and organizational goals. And also help them to co-ordinate on the internal activities of the organization. To the extent the less effective communication of any organization is the less effective its performance will be. In this respect the job of a manager cannot be ignored, because problems occur when directions are not clear. Every manager should be a good communicator. Because he is one who communicates the message to one or a group. (Ivancevich & Matteson, 2002)
1.2 Organizational Communication
Communication is described as the process of sending and receiving messages. The communication process is elementary to every organization. Communication has different forms and types, downward, upward and lateral or horizontal communication. In downward communication, the flow of information is from top to bottom. The supervisors give instructions, directions, and about organizational goals. This form of communication hence occurs in a pecking order structure of the organization.
Lateral communication takes place among employees of the equal rank, in different work departments in the organization. The lateral dimension increases the coordination between members. This type of communication is becoming more important, as the business today is multifaceted, complex and large. Even in small business it has essential part as it increases the coordination and encourages team-work among members.