This website uses cookies to ensure you have the best experience. Learn more

Organizational Culture Analyzing Essay

2578 words - 10 pages

Final Paper: AMC Asia 8Class: COMB353-001 Student ID: S-B0-1996-1 Name: Lao Chi Kio (Jojo)Final PaperIn this paper, I am going to analyze the organizational culture of The Audience Motivation Company Asia (AMC Asia) through its public communication. Bernard Oh, who is also the CEO of the company, founded AMC Asia in 1995. It is an experiential marketing and strategic events agency, of which provides high-quality event management services. The headquarter of the company is located in Singapore, along with six more offices located in Kuala Lumpur, Bangkok, Shanghai, Beijing, Hong Kong, and Seoul. Its services consist of designing and producing events, campaigns, product launches, and summit conferences for its clients, most of whom include Fortune 500 companies such as Audi, HP, Starwood Hotel, as well as non-profit organizations like YPO (Young Presidents' Organization). Their goal is to deliver "immersive, interactive, and experiential journeys" to their customers. Each campaign or event is one-of-a-kind according to their clients' objectives. Therefore, the events they create are often known for its innovativeness and uniqueness.Their services cover all aspects of a single event or conference, no matter the scale of the event. For each event, they would divide their working process into three phases. The first one would be the conceptualization of the event, thinking of the theme according to the client's purpose of the event, along with branding and content development. The second one would be bringing the concepts to life, including 3D graphic designing, of which is a signature of the company, along with copy writing, usage of multimedia, digital solutions and development, registration, transfer arrangements, and venue liaison. Lastly, they would be in charge of the speaker liaison, setting layout, sponsorship management, third party liaison, and food and beverages. Overall, they take care of everything, from the theme to the settings, and to the guests' invitations and arrangements, from start to end. Due to the small scale of the organization, there are only six departments in the company: regional management, local management, creative, account and project, design and production, and finance and administration.Instead of traditional events, AMC Asia's events are often considered as cool, trendy, exciting, and young. They would hire DJs, famous singers (e.g. Rihanna, James Morrison), and very cool and hit performers (e.g. William Close) for the entertainment part of the events. They would also make use of high-tech assistance to empower the entertainment and result (e.g. 3D, graphics, Spot-Me app). Moreover, in its eighteen years of operation, AMC Asia has already earned numerous awards. Of which include a Golden Dragon (first place) for "Best B2B Campaign" at the PMAA (Promotion Marketing Awards of Asia) 2010 from its work for the Nokia Siemens Network CEO Summit 2009. As well as a Markie for "Best Idea-Events" at the Marketing Magazine...

Find Another Essay On Organizational Culture Analyzing

Organizational Culture: Diverse Types of Cultures and Employees Viewpoints

1052 words - 4 pages because they did not feel appreciated or valued. The following chart reflects a study analyzing preferred cultures. It reflects how employees desire an organizational culture to look or what kind of culture that is most effective from the employee’s perspective. Quantitative Table Participant's Desired Culture Preferred Culture Least Dominant Dominant Most Dominant Achievement 26.14% 28.30% 45.56% Power 58.49% 16.72% 24.79% Role 26.68% 32.88% 40.43

What affect on "Organization Culture"? Essay

1330 words - 5 pages organizations as cultures etc. In this paper I will discuss an issue raised by Gareth Morgan, 1986 that "One of the major strengths of the culture metaphor rests in the fact that it directs attention to symbolic…significance of even the most rational parts of organizational life" . Moreover I will criticize the effect of organization culture in the design of organization structure base on Gareth Morgan's idea and the effect of national

Organizational Culture How Do We As Leaders Change An Environment That Appears To Be Detrimental To Allowing Our Soldiers To "Be All They Can Be"?

1031 words - 5 pages , because we are unaware of the unseen, unstated or underlying assumptions. Four basic assumptions that guide the way an organizational culture forms am useful in analyzing our culture.Frist, who is in control? Is it the unit or the environment? Organizations, just like individuals, vary in the extent to which they believe they have control over their own fate. As I visit units throughout the force, it is apparent some units believe and operate as

organization behavior

8785 words - 35 pages - 9% because new channels attracts geo qualified and trained employees by offering them 2 time the salary they earn at GEO.They also offer different fields of jobs. These demands are difficult to meet for geo?3: ABSTRACT OF INTERVIEWS:Article: 1Organizational Culture and Organizational Performance:This article defines organizational culture, organizational performance their relation and the former's impact upon the latter.According to the Webster's

organization behavior

8785 words - 35 pages - 9% because new channels attracts geo qualified and trained employees by offering them 2 time the salary they earn at GEO.They also offer different fields of jobs. These demands are difficult to meet for geo?3: ABSTRACT OF INTERVIEWS:Article: 1Organizational Culture and Organizational Performance:This article defines organizational culture, organizational performance their relation and the former's impact upon the latter.According to the Webster's

Organizational Behavior Terminology and Concepts

1868 words - 7 pages Organizational Behavior Terminology and ConceptsAngelyn JonesUniversity of PhoenixOrganizational Behavior and Ethical Responsibility/MGT344Mr. Paul W. LundMay 09, 2008Organizational Behavior Terminology and ConceptsOrganizational behavior is a tool for companies that desire to meet and exceed the need of its employees while analyzing the impact each person has on the behavior of the organization. Considering what the employees want and whatever

Organizational Behavior Paper

1098 words - 4 pages There are several concepts used within organizations to help build an effective organized setting, not just for managers but for all who work within or around an organized setting. The key concepts in any organization are; Organizational behavior, Organizational culture, Diversity, Communication, Organizational effectiveness and efficiency, and Organizational learning. When these concepts are applied they will provide an understanding of respect

the structure and culture of the Organisation

1615 words - 7 pages of organizational culture is vast, therefore in order to understand the Apple’s organizational culture. Cultural web is adopted. Cited by Mullins(2013), Cultural web was presented by Johnson, scholes and Whittington which is to bring different aspect of analyzing organizational culture. Fig 2.1 Cultural web Source: Mullins and Laurie 2013: P 702 2.1.1 HISTORY OF APPLE INC. Established since 1976, Apple Inc. (formerly

Technology Adoption by Organizations - Successful or Not

2333 words - 10 pages well, as he distinguishes experiential learning, vicarious learning, grafting and searching as types of knowledge acquisition. In his study of nuclear power plants and nuclear process plants, Carroll (1998) combines both the cognitive and action perspectives of learning. He identifies four processes of organizational learning that form a feedback cycle: (1) observing (noticing, attending, heeding, tracking); (2) reflecting (analyzing

Module 12

7469 words - 30 pages MODULE ONE FUNDAMENTALS OF ORGANIZATIONAL BEHAVIOUR (Four hours)  CHAPTER ONE- Understanding Organizational Behaviour (one hour)  CHAPTER TWO- Effectiveness in organizations (one hour)  CHAPTER THREE- Social systems and organizational culture (two hours) Reference: 1. Organizational Behaviour, Stephen P.Robbins, Timothi A.Judge and Seema Sanghi, 12th ed, Prentice Hall India 2. Organizational behaviour-Human behaviour at


713 words - 3 pages more than "the way we do things around here")How can the OD consultant assess organizational culture?List two examples of how organizational culture can be transmitted physically, behaviorally, and verbally (all at the artifact level).Why is changing the inner most levels of organizational culture so difficult?COLLECTING AND ANALYZING DIAGNOSTIC INFORMATIONWhat's the purpose and intended outcome of this step in OD?Name, compare, and contrast the

Similar Essays

Organizational Culture And Structure Essay

1503 words - 6 pages analyzing an organization. Organization culture is a perspective into the company’s personality; it provides descriptive values, principals, traditions, and a way of doing things that effect how members view the organization (Robbins, DeCenzo, & Coulter, 2013). The organizational structure builds the foundation and provides regulations for how the day-to-day operations are to be handled (John, n.d.). This research will show how organizational

Organizational Behavior Essay

1027 words - 4 pages vehicle. Organizational culture: One of the primary responsibilities for management is to create and maintain the organizational characteristics that both reward and encourage a collective effort. There is no single definition for what organizational culture really is. Organizational culture has been viewed as so important to the organization that, in the long run, it may be the one decisive influence for the either the survival or fall of the

Organizational Behavior Essay

808 words - 3 pages There are several important terminologies and concepts related to organizational behavior for managers to gain an understanding and to benefit the workplace. These concepts and terms include organizational behavior and culture, diversity, communication, business ethics, and change management.Organizational behavior is the observation of a single person or a group in an organization. In organizational behavior understanding individuals as well as

Internet Article Review Organizational Culture Mgt331

654 words - 3 pages When analyzing an organization's culture, it is essential to understand the role culture plays in today's business environments. Organizational culture is the foundation of any business, as it breeds employee attitudes, dictates their behavior, and infuses in them a specific work ethic. In companies where the organizational culture is positive, employees are unsurprisingly more productive, more creative and waste less time on non-business