This website uses cookies to ensure you have the best experience. Learn more

Origin Of Sony Essay

1872 words - 7 pages

Founded by Masaru Ibuka and Akio Morita in 1958, the Sony Corporation has come a long way since its first transistor radios. Being innovative thinkers, the founders realized a need for a global brand with mass appeal. Hence, as the company grew, it was simply logical to establish production facilities in their respective regions. Since its inception, very few have been able to match Sony's track record for invention and innovation. These include the first Trinitron color television (1968), the color video-cassette (1971), the renowned Walkman (1979), the world's first CD player (1982), the 3.5-inch floppy disk (1989) and many others.

THE GUIDING VISION

The origin of Sony goes way back to May 1946. Back then, its original name was Tokyo Tsushin Kogyo K.K. (Tokyo Telecommunications Engineering Corporation). The founders, Masaru Ibuka and Akio Morita, wanted a name that can be easily remembered by the world. This was essential to achieve success in the global market. Their vision was for Sony to become an endearing household name across the globe. With this in mind, Morita came up with the term 'global localization' in 1988. He said, "In this day and age, many companies are pursuing globalization, but instead, we should move ahead with a policy of global localization, meaning that we set down roots and truly become an integrated member of the local community."
Sony's mission is to establish an 'ideal' factory that puts emphasis on the spirit of freedom and open-mindedness. A place where designers and engineers can work out their creative and technological skills to the highest potential.
THE ESSENCE OF SONY
Sony's assets are neither its buildings, nor its land. Sony's greatest asset is the image of the four letters: S-O-N-Y. Just as in the past, for Sony to succeed in the future, it must raise its brand image and create innovative products.
Innovative ideas are the most important aspect of creating Sony products. Technology supports those ideas afterwards, but the ideas must come first. To create products that alter the industry, we must have the ability to foresee future trends and the unlimited imagination to dream up new products.
Most important of all, we must not only think of today, instead we must think three to five years from now. We must be very perceptive to what our customers want. We want our customers to say, "I am glad I purchased a Sony product," so we must create products that pull at their heartstrings.

1951-1955
The Dawn of a Technological Revolution
In 1955, Sony developed the world's first transistor radio. Small and extremely functional, the transistors heralded a new technological era with its potential.
1956-1960
The World is Our Market
In 1958, the company officially changed its name to Sony Corporation and this marked a new beginning for the company. As global markets began to grow, products stamped with the Sony trademark were widely gaining acceptance and popularity. During this period,...

Find Another Essay On Origin Of Sony

Hackers are thieves who fail to comprehend and respect the rights of intellectual property owners and corporations. Argue for or against this statement

2441 words - 10 pages origin within which foreign regulatory regimes prove advantageous to them (Froomkin 1997, pp. 129).For all the methods that are being pursued by the law, hackers are becoming increasingly disgruntled at the perceived over-reactions to their activities. Indeed, there are hackers who believe that what they are doing is morally right and they should be hailed as heroes, not as villains. Take for example the case of Matthew Skala and the Internet

Mitsubishi Rayon Reduces Half the Time Required for Molding Carbon Fiber Prepreg, Targeting Auto Applications

2361 words - 9 pages electrically assisted bicycles. Change of the life has accelerated the parting with automobiles in metropolitan areas. According to a bi-annual survey on car market trends conducted by the Japan Automobile Manufacturers’ Association says the car ownership per family in 2009 dropped by 3.4 % to 75.8% from 79.2% in 2007. It is said an origin of the car sharing business in Japan goes back to the Co-use test of PEVs conducted in 1999 in the City of

Country Of Origin Effect

5626 words - 23 pages various aspects in the production process, it is important to make distinctions between COO, country-of-manufacture (COM), country-stereotyping effect (CSE), country-image (CI), and brand origin effects (BO) (Samiee, 1994): 1. COO: COO signifies the country with which a company is associated. Usually, this is the home country for a company. COO is intrinsic for certain brands.eg. IBM and Sony imply U.S. and Japanese origins respectively 2. COM: COM

Samsung in China: The introduction of Colour Television

1887 words - 8 pages Japan. Samsung was losing its advantage as a low cost competitor.By 1995, China had twenty local companies developing "low end" color televisions. The competitors were selling small inferior quality color televisions at low prices. This created a problem because South Korean goods were typically known for selling the same kind of product and this threw Samsung into the stereotype. Samsung needed to separate itself from the 'country of origin

Ready

3569 words - 14 pages summer and current) _______________________________________________________________ _______________________________________________________________ City, State, and Country of Origin: _______________________________________________________________ International Experience: (Including travel, job, etc.) _______________________________________________________________ What would you like to gain from this course?

The History of Automobile Audio

1310 words - 5 pages 12 volt batteries, the same arrangement was used where instead of tubes 12 volt heaters were used (http://ezinearticles.com/?Origin,-Development-And-History-Of-The-Car-Stereo-System&id=924534).” The car stereo industry was founded in the 1920s. Even though the radio was created in the early 1900s, it didn’t come into widespread use until the 1920s. George Frost did the earliest car radio experiment in 1922. The Airtone 3D was the earliest

Impacts of Globalization on Swedish Economy and Businesses

2124 words - 8 pages manufacturing as simplistic as possible while trying to enhance their innovation within their limitations. 2.2 Potential future impacts of Globalisation of the Swedish economy. Globalization has also raised concerns on quality of output such as Ericsson and their Joint venture with Sony to launch the Sony Ericsson. Ericsson is a Swedish brand, and their joint venture has lead to outsource their productivity of communication devices on the

The Effects of Globalization on Music

1818 words - 7 pages . Burnett, in empirical studies of market concentration in music (1990, 1993), reports that seven corporations together controlled no less than 50 percent of market share in any country where they had operations and up to 80 percent in some countries (1990, pp. 104-105). The seven corporations, with their nation of origin and reported 1990 sales, are: Sony (Japan, $3 billion), Time/Warner (U.S., $2.9 billion), Polygram (Netherlands/Germany, $2.6

Online Gaming in South Korea

1628 words - 7 pages States (Kim 2). South Korea’s small geographical size and high population density make running the required cabling an easier task than it would be in the U.S. Broadband access in South Korea is, furthermore, the cheapest in the world at $25 per month (Kim 2). Additionally, in South Korea console gaming isn’t nearly as popular as it is in the U.S. and elsewhere. Console systems – Playstation, Nintendo, Sega – are by and large of Japanese origin

Japanese Ethics

4083 words - 16 pages is Amaterasu, the Sun Goddess from whom the Imperial Family of Japan traces its origin. Lesser clans, in turn, claim descent from the lesser Shinto deities. Shinto has only one command, the necessity of being loyal to one's ancestors. This precept binds all Japanese in a bond of unity to a degree unknown in rest of the world. Shintoism stresses that harmony is necessary to keep man and things right with the cosmos. Each individual is obligated

After the Peso Crisis, the Mexican Recovery with Maquilas

3340 words - 13 pages , recent movement of new companies is being aided by a U.S. economic growth in conjunction with a devaluating peso.Other U.S. firms, including General Electric, Honeywell, International Rectifier, Fisher Price, Mattel, Kendall, and American Home Products followed suit. More recently, global competitors such as Sony, Sanyo, Matsushita, Hitachi, and Lucky Goldstar have established maquiladoras, many whose names have an "Asian" origin. While the

Similar Essays

Impact Of Video Games Essay

2124 words - 8 pages new device less than every five years. Another company that has advanced technologically in the gaming industry is Sony. Today, the company is well known for TVs and other systems, but video gaming is also their specialty. Starting with the CD-interactive in 1991, Sony began to join the playing field. From there it went to the Playstation console in 1994 where from its origin, the system began to evolve. The Playstation 2 in 2000 not only could

Division Of Labour In Apple Essay

490 words - 2 pages Apple, Samsung, Dell, Hewlett Packard, Motorola, Nokia, Sony, and Nintendo.Division of LabouriPhone Primary Contractors - partial list Parts of iPhone Business Name Country of origin Software and design Apple USA Assembly Foxconn Taiwan TFT-LCD Screen Sanyo Epson, Sharp, TMD Japan Video processor chip Samsung Korea Touch screen overlay Balda Germany Bluetooth chip Cambridge Silicon Radio UK Chip

Ile Paper One

1651 words - 7 pages flow of information increased. Companies, like Sony, are now able to create market segments and products as a response or preliminary action to increase profits. The final point is what globalization created after its origin. Freedom of movement was the first major effect. Without the restrictions, including the actual Berlin Wall, not just markets and dollars were exchanged but communities and cultures as well. The border distinctions started to

Reaching The Next Level: The Rise Of Video Game Popularity

879 words - 4 pages foundation for the game industry to build upon, as arcades provided a cheap public source to play games. These low cost game corners drew in a community, the community that would become the first gamers, warranting the attention of game creators and their respective companies. Taking note of arcade games and their initial success, game developers began to place their focus on the newest form of entertainment. Companies such as Nintendo, Sega, and Sony