Outline Your Understanding Of Pr As It Is Conceived And Practiced In The Specific Cultural, Political And Economic Context Of Singapore.

2217 words - 9 pages

Outline your understanding of PR as it is conceived and practiced in the specific Cultural, Political and Economic context of Singapore.Public Relations is all about creating good will and influencing public opinion on certain issues or objects. It is in my opinion that the public tends to stereotype and generalize certain issues based on the opinion of the majority. Hence, this is where Public Relation comes in to play using the appropriate techniques to hopefully create the desired end effects.Public Relations according to Edward Bernays; one of the pioneers in the Public Relations industry defined "Public Relations as a management function which tabulates public attitudes, defines policies, procedures and interest of an organization followed by executing a program of action to earn public understanding and acceptance."The biggest challenge of any Public Relations practitioner is to face issues which are closely linked to the societal and cultural practice of any given country. As a result, it is imperative for any public relation practitioners to take into consideration their actions and potential implications on these issues.One could remember 'Borat' an American movie which was released in 2006, known for its anti-american and racism connotations by Borat's behaviour in the film. The controversial film was a "moku- mentary" (documentary plus mock combined together) which drew critics who either simply adored the film or simply condemned it. Apparently not everyone took the underlying message of the film with a pinch of salt. It ended up with some lawsuits from Kazakhstan and other interest groups against the producers of the film.Hence I would conclude public relation practitioners would have to come up with a unique set of approach by taking the prevailing cultural and societal issues for each and every different country in order to prevent blunders of similarity to Borat. Blunders would prove to be costly in the context of public relations and might even be permanent for both the firm and clients.Public Relations practice in Asia would be a lot different as the west due to its multi-cultural, multi-racial and multi-religion adopted as compared to the west. Asia's diverse cultural and religious origin brought birth to a number of major religions of the world such as Eg. Buddhism, Islam, Hinduism etc. It also wields high business potential largely due to its sheer size and potential development areas, which is magnet for western investors and MNCs (Multi-National Companies).Disasters with global repercussions in Asia such as Myanmar's unrest in 2007, tsunami which hit Phuket & Banda Aceh in 2005 Dec, the evolvement of the H5N1 (birdflu) and the first human fatality in 2004, has demonstrated Asia's impact on the global scene. It had successfully portrayed Asia as a major player in the global arena and how much other countries could potentially be affected by Asia.This has also brought into relation that Asia, particularly Singapore is...

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